Southeast Asia Store Development Lead

About Luckin Coffee

Luckin Coffee (OTC: LKNCY) pioneers a technology-driven retail model designed to deliver high-quality, affordable, and convenient coffee and products. With a mission to create lucky moments and inspire, and a vision to build a world-class coffee brand integrated into daily life, Luckin emphasizes its innovative mobile and store networks. Their mobile app and presence across third-party platforms enable a 100% cashier-less purchase environment, enhancing customer experience and operational efficiency. The brand operates numerous stores focusing on pick-up convenience to elevate brand recognition.

Key Responsibilities

• Support the expansion strategy for Southeast Asia by providing insights on site selection and marketing plans, aligned with headquarters directions and local market specifics.
• Assist in establishing expansion targets and execution plans for local markets, managing progress and aligning resources to meet business objectives.
• Create and maintain a pipeline system to manage potential store locations regionally, aiding in planning and pacing expansion efforts.
• Develop a review process post-store opening to assess site selection effectiveness using operational data, aiming to refine expansion strategies and resource deployment continuously.
• Standardize site selection procedures, criteria, and operational frameworks across Southeast Asian markets, promoting professional and systematic digital and dashboard-based management of expansion workflows.
• Perform benchmark studies and sales forecasting, tailoring recommendations to the unique characteristics of cities and markets.
• Lead the rollout and ongoing improvement of location modeling, forecasting tools, and expansion methodologies.
• Coordinate cross-country alignment, training, and implementation of key expansion strategies and tools.

Qualifications

• Bachelor’s degree or higher in any major.
• At least 5 years of experience in chain retail, coffee, or beverage industries, particularly with digitalized site selection or expansion business collaboration; preference for candidates with Southeast Asia market experience.
• Proficiency in both spoken and written Chinese and English, capable of independently preparing and delivering bilingual presentations and materials.
• Strong analytical abilities and structured problem-solving skills with solid data analysis to inform business decisions.
• Excellent communication and collaboration skills, able to work effectively with multicultural teams.
• Self-motivated, outcome-driven, adaptable to fast-changing environments, and committed to ongoing learning and team growth.