Social Producer, CNN Digital Products & Services

About the Role

CNN is looking for a Social Producer to join its Off-Platform team in Washington, DC. This position is focused on expanding audience reach and strengthening engagement on major social platforms, especially TikTok and Instagram, with some work on YouTube. The role partners closely with Channel Managers and the Video Editorial team to build, test, and refine new storytelling approaches and product features for social-first distribution.

The ideal candidate follows TikTok and Instagram closely, understands how each platform works, and has a strong feel for the culture, incentives, and audience behavior that shape performance there.

Core Responsibilities

In this role, you will create, edit, and package compelling social content across platforms, with particular emphasis on vertical video and platform-native formats. You will also help produce live social coverage from in-person lifestyle events, develop serialized social-first concepts, and adapt content for trend-driven moments. Sponsored social content may also be part of the work, and performance analysis will be an important part of shaping audience strategy.

You will also curate and distribute editorial partner content across TikTok and Instagram, optimize captions using strong SEO and GEO practices, create custom thumbnails, and serve as an internal point of contact for partners. That includes helping external teams understand effective off-platform presentation and feeding insights back into coverage and on-platform decisions.

Schedule and Working Conditions

This is a 24/7 business support role. The standard schedule is Sunday through Thursday, 12:00 PM to 8:00 PM ET. Candidates must also be prepared to work holidays and extended hours when coverage needs require it.

Qualifications and Experience

The position calls for 3 to 6 years of social media experience in a media outlet. You should have hands-on experience producing engaging social content that includes video, visuals, and multimedia formats. Strong command of Adobe Premiere Pro is expected, along with a clear understanding of how users experience top social platforms and how their algorithms influence distribution.

Strong news judgment, careful editing, and creative copywriting are essential. You should also be comfortable using analytics tools to identify useful insights and improve audience performance. Experience with social and digital franchise content is considered an advantage. Because of the nature of the role, flexibility for holidays and extended hours is required.

Compensation and Benefits

The disclosed base salary range for this role is $77,000 to $143,000 per year. Actual pay may vary based on market conditions, internal equity, location, skill set, experience, and performance. Base pay is only one part of the overall compensation package.

Additional rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. Benefits offered include health insurance, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays, sick time, and vacation.

Equal Opportunity and Accessibility

Warner Bros. Discovery is committed to building a workforce with a wide range of perspectives, backgrounds, and experiences. Hiring is based on merit and does not consider protected characteristics such as race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, disability, genetic information, marital status, citizenship status, military status, veteran status, or other legally protected categories.

Applicants who need adjustments or accommodations during the application or recruitment process may request support through the company’s accessibility page. Candidates with arrest or conviction records will be reviewed in accordance with the relevant fair chance laws.

Company Context

Warner Bros. Discovery describes itself as a global media and entertainment company built around creativity, innovation, and digital transformation. CNN is presented as a core part of that mission and as a major digital news destination focused on building the future of audience engagement.