Social & Partnerships Specialist

About the Role

We create dog gear with precision and durability akin to trusted mountain equipment. Our social media presence needs to uphold that same level of excellence. We're searching for a talented individual to lead our content strategy and community engagement, eventually expanding into managing influencer partnerships and media relations.

Key Responsibilities

• Develop and maintain a detailed content calendar across Instagram and TikTok, ensuring each post aligns with our brand messaging and social goals.
• Coordinate closely with the Creative Lead to communicate social media requirements ahead of content shoots, including specific shots and moments needed.
• Manage all inbound messages, comments, and conversations timely and thoughtfully, consistently representing the brand’s voice and building trust.
• Monitor content performance metrics, understand which campaigns succeed or fail, and adjust strategies accordingly.
• Over time, manage influencer and creator partnerships by evaluating potential collaborators, negotiating terms, and converting interest into valuable content for reposting.
• Build and nurture relationships with outdoor and pet industry editors, journalists, and media outlets, pitching stories, securing product placements, coordinating sample distributions, and following up on press opportunities.

Work Environment and Collaboration

You will fluidly switch between planning and executing tasks, including scheduling posts and managing community interactions. As partnerships evolve, your role will expand to negotiating with creators and engaging with journalists. Reporting directly to the Creative Lead, you'll actively contribute to strategy sessions with the founder and the lead on creative direction. This is a significant role with direct impact, not just administrative support.

Daily Activities

• Plan and schedule intentional posts, Stories, and Reels rather than filler content.
• Maintain warm, clear, and brand-consistent communication in DMs and comments.
• Highlight specific content needs from upcoming shoots to the Creative Lead in advance.
• Keep the content calendar organized and accessible.
• Analyze engagement and adapt social strategies based on insights.
• Manage influencer relationships, from initial contact to project completion.
• Identify and pursue public relations opportunities, such as press features, product reviews, and editorial mentions.
• Handle coordination for product sampling with press and creators, including follow-ups.
• Stay current on platform updates and experiment with new content formats.

Success Indicators

• A content calendar maintained weeks ahead with proactive planning.
• Posts that demonstrate clear intention and creativity, avoiding repetition or haste.
• Growth and active engagement within the community with consistent, personable interactions.
• Efficient and personable handling of all social feedback and inquiries.
• Meaningful influencer collaborations generating quality content worth sharing.
• Increased press coverage and product placements that enhance brand reputation beyond current audiences.
• A credible and respected social media and PR presence that intrigues and engages audiences even before they visit our website.

Candidate Profile

You are strategic yet personable, skilled at building relationships and crafting meaningful stories. You understand that managing social media and public relations is about creating an engaging community and encouraging others to tell our story. You possess strong organizational skills and creativity that captures attention.

Ideal Qualifications

• Experience managing social media accounts for brands, demonstrated by measurable results.
• Fluency in both English and French, verbally and in writing.
• Comprehensive knowledge of Instagram and TikTok as distinct platforms with varied audiences and content formats.
• Ability to translate content requirements into clear, actionable briefs for creative partners.
• Reliable, self-motivated, and deadline-oriented.
• An instinct for highly shareable content and authentic storytelling without gimmicks.
• Willingness to grow into handling influencer partnerships and PR activities.

Location and Work Setup

This position offers a hybrid work arrangement based near our office in Saint-Sauveur-des-Monts, Quebec. In-person attendance is expected for content planning meetings and partnership discussions; routine community management and press outreach can be performed remotely.

What We Provide

• Complete ownership of social media strategy, influencer relations, and public relations initiatives.
• Direct and rapid feedback loops with the founder and creative team, avoiding bureaucratic delays.
• A culture valuing high standards, low politics, clear direction, and experimental freedom.
• An authentic brand with a distinctive perspective, not simply another pet company focused on cuteness.
• Competitive salary and opportunities for professional growth as the company expands.
• Early responsibility to shape the company’s social and PR presence from the ground up.

Additional Information

If you aspire to create impactful work that reaches genuinely interested audiences and take pride in your contributions, this opportunity could be a perfect fit.