Social Media Strategist

About the Company

BingeCamp Media is a digital-first content and storytelling agency known for delivering impactful content across multiple platforms. The agency has produced digital campaigns for prominent brands such as Square Yards, Pidilite, and The Interior Company while building intellectual properties (IPs) with key platforms like Zee HIPI, Walt Disney, and Josh App. BingeCamp specializes in creating and expanding content ecosystems and original IPs rather than simply managing content.

Role Purpose

The Social Media Strategist will have a deep understanding of content, audience engagement, and platform mechanics. The role involves ownership of growing BingeCamp’s proprietary IPs, including Old Friends New Jokes (OFNJ) and Full Facts (FUFA), and monetizing them via brand partnerships. Additionally, the strategist will lead social media strategy and presence for four companies: BingeCamp, Myra, Aural Arts, and Studio 309.

Key Responsibilities

• Design and implement platform-specific content strategies for Instagram, YouTube, LinkedIn, and upcoming platforms.
• Create content formats, series, and hooks that actively boost engagement and encourage sharing.
• Translate brand and business goals into scalable creative concepts.
• Lead growth initiatives and management for the original IP pages, OFNJ and FUFA.
• Develop strategies targeting audience growth, engagement, and long-term retention.
• Oversee the social media presence of BingeCamp and its associated entities including Myra, Aural Arts, and Studio 309.
• Monitor content trends, viral formats, and platform developments to inform proactive strategy adjustments.
• Analyze performance data to optimize content visibility and user engagement continuously.
• Identify and secure brand collaborations for owned IPs and facilitate smooth integration within content frameworks.
• Collaborate with internal creative, production, and editing teams to execute social media initiatives maintaining consistent brand voice and visual identity.
• Present social media strategies and results to internal stakeholders routinely.

Required Skills and Experience

• 2 to 5 years of professional experience in social media strategy, content strategy, or digital marketing.
• Deep knowledge of short-form video content such as Instagram Reels and YouTube Shorts, including platform algorithms.
• Demonstrated capability to develop and expand social media pages or online communities.
• Keen intuition for effective internet content, including hooks, formats, and trends.
• Understanding of content monetization strategies beyond basic content creation.
• Strong analytical ability with proficiency in interpreting engagement and performance metrics.
• Excellent communication and teamwork skills.

Preferred Qualifications (Bonus)

• Experience managing or growing intellectual property or creator-driven social media pages.
• Familiarity with brand partnerships and influencer marketing campaigns.
• Basic knowledge of paid advertising and boosting on social media.
• Exposure to youth-centric or entertainment-focused content environments.

Why Join BingeCamp

This position offers the opportunity to build and scale original content intellectual properties rather than managing client pages, providing a unique chance to influence content ecosystems directly.