Social Media Strategist

Position Overview

Animal Equality is looking for a dynamic, innovative, and driven Social Media Strategist to enhance and expand the organization's social media footprint. The chosen candidate will create impactful, platform-specific content, foster organic growth, and ensure that the organization's messages resonate amid the digital noise.

Key Duties

• Design and implement content strategies tailored to individual social platforms to boost organic reach, engagement, and follower growth across diverse channels including Instagram, TikTok, Facebook, X/Twitter, YouTube, LinkedIn, Threads, Reddit, and emerging media.
• Collaborate with Communications and Marketing Managers and campaign teams to develop and maintain comprehensive content schedules.
• Stay attuned to platform trends, algorithm changes, audience patterns, and content possibilities, adapting strategies for enhanced awareness and influence.
• Analyze social media performance meticulously to evaluate effectiveness and derive insights for continuous content strategy improvement.
• Participate on-camera for various content types such as education, campaigns, behind-the-scenes, reactions, and trends.
• Simplify complex animal protection themes into compelling, emotionally impactful content accessible to broad audiences.
• Work jointly with designers, video editors, campaigners, investigators, and other stakeholders to produce timely, accurate, and creative content.
• Create diverse social-first materials, including written copy, short videos, graphics concepts, captions, influential threads, reels, stories, and platform-native formats.
• Support community engagement through comment and message response management.
• Scout and capitalize on opportunities for partnerships with influencers, creators, supporting organizations, and stakeholders.
• Perform other tasks as required by the role.

Candidate Requirements

• Strong alignment with Animal Equality’s vision, mission, values, and operational approach.
• A minimum of three years’ proven hands-on experience managing social media for brands or mission-driven entities.
• Extensive expertise in Instagram, TikTok, Facebook, X/Twitter, YouTube, LinkedIn, Threads, Reddit, and emerging platforms, with an understanding of their specific audiences, content types, and algorithms.
• Documented ability to grow organic social media channels and generate measurable engagement.
• Knowledgeable in paid social media strategies such as boosting and targeted campaigns to complement organic growth.
• Proficient with social media analytics tools, interpreting data to inform content decisions; experience with paid social tactics enhancing organic efforts is advantageous.
• Skillful in producing engaging short-form video content and comfortable being a visible organizational representative on camera.
• Familiar with Canva and basic image/video editing techniques is beneficial.
• Creative, flexible, and attuned to content that captivates attention and motivates audience interaction.
• Competent in multitasking, prioritizing under pressure, and consistently meeting deadlines without quality compromise.
• Comfortable handling sensitive topics regarding animal welfare and aware of messaging protocols requiring approvals.
• Dependable, proactive, and capable of autonomous work as well as effective collaboration across teams.
• Maintains confidentiality rigorously.
• Adheres to approved messaging closely, discerning when content needs review or authorization.
• Able to endure prolonged computer screen time and intensive typing.

Terms of Employment

• Full-time, exempt, remote position based in the United States.
• Standard workweek of approximately 40 hours, with schedule flexibility based on organizational needs.
• Annual salary between $58,000 and $62,000.
• Comprehensive benefits including fully employer-paid health, dental, and vision insurance, paid child care leave, generous vacation and sick leave, a paid volunteer day each year, two floating holidays, monthly internet stipend for remote work, and a 401(k) plan with partial employer matching.
• Employment is at-will, with termination possible by either party at any time per applicable laws.
• The organization participates in E-Verify; applicants must be authorized to work in the US permanently on a full-time basis.

Additional Information

Animal Equality is dedicated to fostering diversity and provides equal employment opportunity regardless of race, religion, gender identity, sexual orientation, disability, veteran status, or any other legally protected characteristic. Candidate personal data collected during hiring will be retained internally for up to one year unless deletion is requested.