Social Media Strategist - Brand Growth & Digital Presence

About Elevate Leadership Development

Elevate Leadership Development is rapidly expanding as an organization focused on leadership and financial services, dedicated to cultivating leaders, growing businesses, and supporting families in achieving financial stability. We are seeking a creative and strategy-driven Social Media Strategist capable of enhancing our brand's digital footprint across several platforms and positioning us as a top influencer in the industry.

Role Summary

The Social Media Strategist will be tasked with revitalizing Elevate Leadership Development's online identity and crafting a detailed social media strategy aimed at boosting brand awareness, engagement, recruitment, and overall business expansion. Collaboration with senior leadership will be key to transforming conceptual ideas into engaging content that upholds a polished and consistent brand image across all channels.

Core Responsibilities

• Design a unified brand identity for all digital platforms including refining visuals, messaging, tone, and overall positioning.
• Create and uphold brand guidelines ensuring uniformity in social media, web presence, marketing collateral, and other digital assets.
• Spot opportunities to enhance brand recognition and trust.
• Formulate and implement engaging content strategies on Instagram, Facebook, LinkedIn, and YouTube including monthly content calendars and campaign plans.
• Produce diverse content types such as reels, short videos, carousels, infographics, stories, and promotional materials.
• Write and edit scripts for video content, manage video shoots, and repurpose long-form videos into shorter clips with captivating hooks and thumbnails.
• Develop growth initiatives to increase organic followers, boost engagement, augment brand visibility, generate qualified leads, and enhance recruiting efforts.
• Measure and report on key performance indicators including reach, impressions, engagement rates, follower growth, click-through rates, lead generation, and campaign performance providing actionable insights regularly.
• Plan and execute marketing campaigns for leadership trainings, recruiting events, webinars, conferences, and product launches.
• Collaborate closely with leadership to brainstorm and align marketing strategies with organizational objectives.

Required Qualifications

• A minimum of three years in social media marketing with proven success in brand building from inception.
• A comprehensive portfolio presenting successful campaigns and measurable results.
• Proficiency in short-form video editing and outstanding copywriting and storytelling abilities.
• Deep knowledge of branding principles and marketing psychology.
• Strong organizational skills with excellent English communication.
• Capability to handle multiple projects and meet tight deadlines.

Preferred Skills and Experience

• Familiarity with tools such as Canva, Adobe Creative Suite, CapCut, Adobe Premiere Pro, Meta Business Suite, Buffer, Later, Hootsuite, Metricool, Google Analytics, YouTube Studio, various AI tools, and Google Workspace.
• Experience related to leadership development, coaching, personal branding, financial services, or insurance sectors is advantageous but optional.