Creative Strategist – Supplement Brand

Job Overview

We are seeking an innovative and results-oriented Creative Strategist to become a valuable member of our expanding supplement brand team. This role focuses on crafting compelling advertising strategies to maximize conversions on platforms like Meta and TikTok.

Key Responsibilities

• Analyzing competitor advertisements, trending themes, and effective marketing angles.
• Designing high-impact ad concepts and captivating hooks that drive engagement.
• Preparing detailed creative briefs for video editors and User-Generated Content (UGC) creators.
• Evaluating ad campaign performance data to identify opportunities for scaling.
• Developing testing frameworks for novel offers, audience segments, and creative assets.
• Collaborating closely with media buyers and content production teams.
• Enhancing performance metrics including click-through rates, hook engagement, viewer retention, and conversion outcomes.

Candidate Requirements

• Proven experience with direct-to-consumer (DTC) e-commerce brands, preferably in the supplement industry.
• Profound knowledge of advertising strategies on Meta and TikTok platforms.
• In-depth understanding of consumer behavior and psychological marketing tactics.
• Skill in swiftly recognizing effective creative ideas and identifying emerging trends.
• Highly organized, proactive, and driven by performance results.
• Experience in creating or working with UGC-style advertisements is advantageous.
• Previous involvement with supplement brands is preferred.

Ideal Profile

We are looking for someone passionate about creative experimentation and performance-based marketing. The ideal candidate possesses a sharp sense for compelling hooks, engaging storytelling, and viral content concepts. They combine data-driven decision-making with creative agility, quickly generating fresh ideas to maintain a competitive edge.

Application Details

Applicants should submit a portfolio showcasing prior work, including brands or accounts managed. Additionally, provide a brief overview of your relevant experience and your expected monthly compensation.