Senior Social Media Strategy Manager

About Beast Industries

Beast Industries is a diverse media and entertainment company created by Jimmy Donaldson, known globally as MrBeast. The organization is known for pioneering innovative digital content and operates across a variety of sectors including digital media, philanthropy, consumer products, and new business ventures. Beast Industries aims to entertain, motivate, and drive meaningful social change through its creative projects. The company emphasizes digital innovation, creativity, and social responsibility to craft memorable experiences and inspire future generations.

Role Overview

The Senior Social Media Strategy Manager will guide social media operations for Beast Industries' consumer packaged goods (CPG) brands such as Feastables, MrBeast Apparel, MrBeast Labs, Lunchly, and other upcoming properties. This position acts as the strategic gatekeeper who transforms raw creative ideas into targeted, culturally relevant executions. Collaborating closely with the creative team, the role entails applying trend insights, competitive research, and audience analysis to refine concepts before they proceed to the Head of Content. Success in this role is measured by enhancing the quality, strategic coherence, and cultural resonance of brand content.

Key Responsibilities

• Create comprehensive social media strategies for major brand campaigns, seasonal initiatives, and product releases, outlining strategic narratives and platform-specific approaches prior to content development.
• Conduct ongoing trend analysis across platforms like TikTok, Instagram, YouTube, and Twitter, identifying relevant formats, sounds, and cultural moments for strategic use.
• Collaborate with creatives to evaluate, refine, and test content ideas using strategic insight, audience data, and competitor context to advance the most effective concepts.
• Establish a monthly competitive intelligence process examining industry trends, successes, and opportunities directly related to Beast brands.
• Monitor and interpret how brands in gaming, fashion, and entertainment engage Generation Z and Alpha audiences and translate these tactics into Beast brand strategies.
• Analyze social performance data from Emplifi and other dashboards regularly, providing actionable insights to guide content strategy and platform priorities.
• Develop detailed integration briefs for MrBeast channels covering talking points, product highlights, brand goals, and retailer considerations aligned with each brand’s communications schedule.
• Prepare strategic presentations and creative pitch decks for campaigns and interdepartmental coordination.
• Work together with the Creator Partnerships Manager to assess creator fits and ensure creators' collaborations align properly with brand strategies and target audiences.
• Define and adjust each brand’s voice, content formats, posting schedules, and content composition tailored to different platforms and audience changes.
• Provide strategic input on social copy and creative briefs to encourage platform-appropriate communication that drives engagement.
• Maintain a curated library of high-performing content examples from competitors and adjacent industries to foster team learning and creative inspiration.
• Adapt communication style and strategy between brands quickly, recognizing that different brands require distinct tones and methods.

Candidate Profile

• 3-5 years experience in social media, content, or brand strategy within consumer-facing sectors.
• Proven skill in converting trend research and competitor insights into clear creative guidance.
• Strong analytical capabilities with a history of deriving strategic recommendations from social data platforms like Emplifi or Sprout.
• Experience crafting detailed yet flexible strategic briefs that clarify direction while leaving room for creative development.
• Deep understanding of internet culture, trends, creator communities, memes, and short-form video platforms.
• Track record working with multiple brands or product lines simultaneously.

Preferred Qualifications

• Experience embedded in creative teams providing strategic advisement.
• Familiarity with MrBeast’s content ecosystem and native video formats.
• Knowledge of TikTok Shop content strategy or related social commerce initiatives.
• Early trend identification and proactive brand response shaping.
• Experience leading campaign strategies for launches or seasonal brand events.
• Background in consumer brands, apparel, entertainment, creator economy, or agency environments.

Benefits and Perks

• Competitive remuneration package.
• Comprehensive medical, dental, and vision insurance with Blue Cross Blue Shield.
• Company-paid life insurance and contributions toward employee Health Savings Accounts.
• 401(k) plan featuring safe harbor matching by the company.
• Flexible vacation policies plus paid company holidays.
• Provision of company technology to support work duties.
• Support with relocation when applicable, including travel expenses and housing for the initial 90 days.