Social Media Specialist

About Fisher & Paykel Appliances

Fisher & Paykel Appliances is a renowned New Zealand brand with a global footprint, celebrated for its heritage and its ambition to lead in luxury appliances designed with people in mind. Rooted in New Zealand origins, the company prides itself on values such as authenticity, generosity, curiosity, and sustainability. The team culture encourages collaboration and idea-sharing, united by a goal to be the world's most human-centric premium appliance brand.

The company is currently expanding its presence in Auckland across three purpose-built campuses: the Global Headquarters in Penrose, a Distribution Centre in East Tāmaki, and the Global Experience Centre in Grey Lynn. These sites underscore Fisher & Paykel’s commitment to innovation and excellence in appliance design within Aotearoa New Zealand.

Role Overview

The Social Media Specialist will take charge of the global social media strategy, bringing the premium brand to life through compelling storytelling and engaging content that fosters meaningful interactions worldwide. This role involves shaping the brand’s presence across both paid and organic channels while collaborating closely with cross-functional teams to enhance brand visibility, support commercial aims, and deepen customer engagement.

Key Responsibilities

• Develop and implement a unified global social media strategy that aligns with brand positioning and regional goals.
• Create and manage dynamic paid and organic content, coordinating with internal teams to ensure consistent messaging and timely delivery across social platforms.
• Oversee conversations on social channels, working with Customer Experience teams as needed to maintain brand integrity.
• Build and nurture influencer and partner relationships to extend brand reach.
• Use performance data and insights to continuously refine content strategies, optimize engagement, and maximize return on investment.
• Stay informed on emerging social media trends and platform updates, sharing knowledge and driving future capabilities within the marketing team.

Candidate Profile

The ideal candidate is a seasoned social media expert skilled in building engaged communities and delivering measurable business results. Comfortable blending strategic planning with day-to-day management, they thrive in fast-paced and creative settings and excel at cross-team collaboration.

Desired Experience and Skills

• Proven ability to architect and execute social media strategies across multiple platforms.
• Extensive experience managing paid and organic social campaigns.
• Exceptional copywriting, communication, and content planning capabilities.
• Proficiency with social media management tools (e.g., Sprout Social, Hootsuite).
• Strong analytical skills with experience leveraging performance data and Google Analytics.
• Experience managing influencer partnerships and external collaborations.
• Excellent organizational skills to juggle multiple priorities effectively.
• Passion for digital marketing, creativity, and staying ahead of social media advancements.

What Fisher & Paykel Offers

The company supports innovation, creativity, and team collaboration, offering competitive salary packages, flexible working arrangements, professional development, and strong career progression opportunities. Employee benefits include generous discounts on company products, free on-site parking, and subsidized café options at the Auckland headquarters.

Additional Information

Applicants are encouraged to submit a CV and cover letter to share a complete picture of their background and motivation. Fisher & Paykel is committed to equal employment opportunities, making hiring decisions irrespective of race, color, religion, national origin, gender, sexual alignment, identity, age, disability, or other legally protected characteristics.