Social Media Operations Project Manager - Gaming

About Nativex

Nativex is a prominent digital marketing agency that serves traffic sources worldwide. The company offers automation tools for user acquisition, KOL marketing services, and extensive creative customization features to accelerate brand and app growth across regions. As part of the Mobvista Group, Nativex has global offices in 16 countries and supports over 3,000 clients across 60+ nations.

Key Responsibilities

• Lead comprehensive social media strategy, operational management, and project coordination for gaming campaigns in North America on platforms including TikTok, Instagram, Facebook, X (formerly Twitter), Discord, and GIPHY.
• Design and implement tailored content strategies specific to each platform aimed at expanding audience reach, engagement, and brand visibility.
• Oversee community management efforts, with particular attention to Discord by organizing events, nurturing relationships with core players, and cultivating an active gaming community.
• Establish content direction drawing on extensive knowledge of FPS and Battle Royale game culture and insights into North American gaming audiences and social media trends.
• Handle full content production cycles from planning and creative asset creation to publishing, quality assurance, and ongoing optimization based on performance analytics.
• Track campaign outcomes, community well-being, and industry developments; analyze metrics to refine content effectiveness and audience growth continuously.
• Act as the chief liaison for clients and cross-functional teams, coordinating with China-based groups, international collaborators, and external service providers to ensure timely and quality delivery across time zones.
• Deliver presentations on campaign approaches, project progress, and results to internal teams and external clients.

Required Qualifications

• Bachelor's degree or higher education.
• Minimum three years of experience in social media marketing, digital marketing, community management, or project management, ideally within gaming.
• Residency in North America preferred, with strong preference for candidates based in Los Angeles.
• Deep familiarity with the North American gaming market and ability to work effectively in diverse, cross-cultural settings.
• Fluent professional English; Spanish language skills and understanding of Latino gaming segments considered advantageous.
• Passionate gamer with strong expertise in FPS and Battle Royale titles, particularly playing on North American servers.
• Proven track record managing social accounts and communities on TikTok, Instagram, Facebook, X, Discord, and GIPHY.
• Thorough understanding of gaming content trends, meme culture, user-generated content, short-form videos, and platform-specific best practices.
• Ability to plan content strategically and think creatively to align with audience preferences.
• Strong project management capabilities including coordination of internal teams, vendors, and creative workflows.
• Excellent communication and stakeholder engagement skills, capable of independently articulating strategies and fostering collaboration.
• Competency in analyzing campaign data and delivering actionable optimization guidance.
• Proficiency using Microsoft PowerPoint and productivity tools for presentations and reporting.

Preferred Skills

• Long-term involvement with FPS/shooter games and intimate knowledge of North American gaming communities.
• Experience managing social media for major gaming studios or AAA game titles.
• Expertise in building and scaling Discord communities organically.
• Acquaintance with GIPHY Brand Channels and GIF marketing tactics.
• Background working in marketing agencies or handling global brand campaigns.