Social Media & Online Reputation Manager

About the Role

Nucar Auto Group is looking for a Social Media & Online Reputation Manager to help elevate the Nucar brand while overseeing the organization’s online reputation across more than 25 dealership locations. This role suits someone who is self-driven, comfortable with technology, and skilled in building social content, graphics, photography, and video while also keeping track of customer feedback and reviews.

What You’ll Do

• Develop compelling social content for Nucar’s platforms, with a primary focus on dealerships in Allentown, PA, New Castle, DE, and other assigned sites.
• Concept, shoot, produce, and edit short- and long-form video content for social channels, including inventory showcases, promotional pieces, weekly video series, dealership events, and branded campaigns.
• Create graphics and other visual assets for social posts, stories, reels, event promotions, and broader digital marketing needs, all in line with brand guidelines.
• Take high-quality photos of vehicle inventory, staff, customer happenings, and dealership facilities for use across digital channels.
• Retouch and optimize images and creative assets for social media, websites, and related digital platforms.
• Build and maintain content calendars that support marketing campaigns, promotions, and seasonal activities.
• Track social media trends and suggest fresh content ideas, formats, and best practices to improve engagement.

Qualifications

• 3 to 5 years of professional experience in digital marketing, social media, content creation, or a similar function.
• Working knowledge of SEO basics and digital marketing analytics.
• Strong familiarity with Facebook, Instagram, TikTok, YouTube, LinkedIn, and newer social media platforms.
• Hands-on proficiency with Adobe Creative Cloud tools, including Premiere Pro, Photoshop, Illustrator, and Lightroom; After Effects experience is an added advantage.
• Proven ability to create engaging video, graphic, and photo content for online platforms.
• Creative approach with excellent attention to detail.
• Automotive industry experience is preferred, though not mandatory.

Benefits

• Medical, dental, and vision coverage.
• Short- and long-term disability insurance.
• Company-paid life insurance.
• 401(k) plan with company contribution.
• Pet insurance.
• Paid vacation, personal leave, and holidays.
• Customer and recruitment referral bonus programs.
• Opportunities for career growth.
• Employee discounts on sales, parts, and service.

Additional Information

This position is based on-site in New Castle, DE, and supports a multi-location dealership network. The role centers on social media content development, visual storytelling, online reputation support, and digital engagement for the group’s brand presence.