Social Media Officer

About LAAT

London Academy for Applied Technology (LAAT) is an expanding higher education organisation focused on practical, industry-aligned learning for a broad student community across the UK. It operates campuses in Central London, West London and South London, and is driven by innovation, inclusivity and learner achievement.

Role Overview

LAAT is seeking a highly organised, imaginative and proactive Social Media Officer to join the team. This is a fully hands-on position covering the complete content lifecycle, from capturing photos and videos on campus to creating, editing, designing and publishing material across LAAT’s digital channels.

The postholder will take ownership of LAAT’s online presence, help expand audience reach and ensure the institution is presented consistently, professionally and engagingly across every platform.

Core Responsibilities

Content creation and production

• Capture and edit strong-quality photography and video across LAAT campuses and events.
• Produce eye-catching, brand-aligned content such as graphics, reels, stories and promotional assets.
• Develop visual materials using tools like Canva, Adobe Photoshop, Premiere Pro or comparable software.
• Create content that genuinely reflects LAAT’s values, culture and student experience.

Social media management

• Oversee and develop LAAT’s presence on platforms including LinkedIn, Instagram and Facebook.
• Build and keep a content calendar to support regular, well-timed publishing.
• Write persuasive captions, posts and copy suited to each channel and audience.
• Track comments, direct messages and other interactions, and reply quickly and professionally.
• Increase reach, engagement and follower growth through organic activity.

Website and digital content

• Prepare, refresh and maintain content on the LAAT website.
• Publish news, events, blogs and promotional updates promptly.
• Keep website content accurate, current and consistent with brand standards.
• Work with relevant teams to ensure course and programme details remain up to date.

Analytics and reporting

• Review performance data across social platforms and the website.
• Share regular updates on reach, engagement, audience growth and campaign results.
• Apply insights from data to refine content strategy and improve audience interaction.

Brand and communications

• Make sure all content follows LAAT’s identity, tone of voice and visual rules.
• Help plan and deliver social media campaigns and promotional activity.
• Partner with academic, admissions and operations teams to promote events, open days and major milestones.
• Keep current with social media developments, platform changes and best practice.

Essential Requirements

• Demonstrable experience managing social media for LinkedIn, Instagram and Facebook.
• Strong ability in photography and videography, including both shooting and editing.
• Confident use of design tools such as Canva, Adobe Photoshop or Illustrator.
• Video editing experience with tools such as Adobe Premiere Pro, CapCut or similar software.
• Excellent writing skills with the flexibility to adapt messaging for different audiences and platforms.
• Good organisational ability and the capacity to juggle several deadlines and projects at once.
• A creative visual approach with a strong eye for consistency and branding.
• Experience managing and updating website content.

Desirable Experience

• Background in higher education or another educational environment.
• Understanding of SEO and basic website administration.
• Experience managing paid social campaigns.
• Familiarity with planning tools such as Hootsuite, Buffer or Later.
• Working knowledge of analytics platforms such as Meta Business Suite, LinkedIn Analytics or Google Analytics.

Additional Information

This role is based in the City of London, England, United Kingdom and is a full-time on-site position.

No salary, stipend, start date, application deadline, or number of vacancies was stated in the source information.