Social Media Marketing Specialist

Position Overview

A reputable and fast-moving company located in downtown Toronto is seeking a meticulous Paid Social Specialist for a 6-month contract role with the possibility of extension. This hybrid role requires presence in the office three days a week and remote work for two days. The compensation ranges from $30 to $32 per hour, plus 4% vacation pay.

Role Summary

The successful candidate will play a key role in supporting, executing, and optimizing paid social media campaigns. The role suits a data-focused professional with expertise in social media advertising platforms, capable of collaborating effectively to achieve measurable business outcomes.

Key Duties

• Contribute to the formulation and execution of paid social media strategies that align with corporate goals.
• Manage and oversee active advertising campaigns on platforms including Facebook/Instagram, LinkedIn, TikTok, and others.
• Analyze campaign data, track performance, and apply optimizations to meet defined KPIs.
• Serve as the primary contact for campaign inquiries, issue resolution, and updates.
• Compile and deliver performance reports and insights to key stakeholders.
• Work collaboratively with internal teams and external parties to ensure flawless execution of campaigns.
• Identify potential challenges and proactively suggest improvements to enhance outcomes.

Qualifications and Experience

• Bachelor’s degree preferred in marketing, advertising, business, communications, or a related area.
• Minimum of two years’ experience in paid social media campaign planning and implementation.
• Hands-on familiarity with major social advertising platforms, such as Meta, LinkedIn, and TikTok.
• Strong analytical capabilities to interpret campaign data and inform actionable decisions.
• Advanced skills in Microsoft Office, particularly Excel.
• Excellent communication skills, both written and verbal, including presentation abilities.
• Demonstrated capacity to handle multiple projects and adhere to deadlines within a fast-paced setting.
• Certifications such as Facebook Blueprint, Twitter Flight School, or Snapchat credentials are advantageous.

Desired Attributes

• A proactive and solutions-focused approach.
• Exceptional attention to detail coupled with strong organizational skills.
• Collaborative team player with a positive and determined attitude.
• Committed to continuous learning and staying current with evolving digital media trends.

Additional Information

This is a current vacancy available immediately. The company values diversity, inclusion, and fostering a workplace where all voices are valued. Candidates from all backgrounds are encouraged to apply.

Working Schedule & Compensation

• Schedule: Monday to Friday, with three days onsite and two days remote each week.
• Hourly pay rate: $30 to $32, plus 4% vacation pay.