Job description

Position Overview

Ecole Supérieure Robert de Sorbon®, a French non-profit private higher education institution recognized since 2004 for its expertise in international Validation des Acquis par l'Expérience (VAE), is seeking a Social Media Marketing Specialist on a contract basis. This remote role involves designing, implementing, and refining social media campaigns aimed at promoting the institution's educational programs and VAE services.

Key Responsibilities

Develop and schedule compelling content across various social media channels to engage the target audience.
Track and analyze performance metrics to optimize campaign effectiveness and adjust strategies accordingly.
Engage with the online community by responding to inquiries and sustaining a consistent brand voice that reflects the institution’s values and mission.
Collaborate with academic and administrative departments to showcase success stories, upcoming events, and news updates.
Coordinate efforts with broader digital marketing activities to enhance overall visibility and outreach.

Qualifications & Skills

Proven expertise in Social Media and Digital Marketing, with a track record of developing and managing online campaigns.
Ability to create social media content, including writing and visual coordination, alongside effective content planning.
Understanding of marketing fundamentals such as branding, audience segmentation, and campaign performance analysis.
Strong communication abilities, adaptable for diverse international audiences, both written and verbal.
Experience managing social media platforms within educational or similar sectors is advantageous.
Competency in analytics tools like platform insights and Google Analytics to derive actionable improvements in campaigns.
Excellent organizational skills, dependability in meeting deadlines, and capacity to work autonomously in a remote setting.
A Bachelor’s degree or equivalent in Marketing, Communications, Digital Media, or a related discipline.