Social Media Marketing Manager

About the Role

We are a specialized social media marketing agency focusing on beauty, skincare, wellness, and dermatology sectors. We seek a detail-oriented and creative Social Media Manager to support a major beauty client with potential to expand to other clients as the agency grows. This role begins as freelance with a path to full-time involvement, requiring balance between strategic planning and daily execution of social media tasks.

Key Responsibilities

• Oversee daily social media activities for the primary beauty client, and potentially others.
• Create and maintain monthly social media content calendars.
• Craft engaging, platform-specific captions.
• Schedule and publish posts across platforms including Instagram, TikTok, Facebook, Pinterest, and LinkedIn.
• Manage community engagement by monitoring comments and messages, identifying any customer service issues.
• Stay current with social media trends and proactively propose new content ideas.
• Review and analyze content performance data, offering actionable insights.
• Coordinate with the creative team on content production requirements.
• Support influencer collaborations and campaign execution.
• Attend client meetings occasionally as needed.
• Ensure projects remain well-organized and timelines are met.

Candidate Profile

• 2 to over 5 years of experience managing social media for brands or agencies.
• Experience in beauty, skincare, fashion, wellness, or luxury brand sectors is preferred.
• Excellent writing and copywriting skills tailored to social media.
• Strong understanding of what drives engagement and performance on Instagram and TikTok.
• Proficient in social scheduling tools such as Metricool, Later, or Sprout.
• Highly organized with the ability to juggle multiple deadlines.
• Proactive mindset with creativity in content and strategy development.
• Open to constructive feedback and collaborative teamwork.
• Located in Dallas, TX area with capability to work onsite 2-3 days per week.

Additional Skills and Advantages

• Experience with Meta (Facebook) Ads platform.
• Knowledge of Shopify or Klaviyo platforms.
• Background working with influencers and content creators.
• Basic proficiency in Canva for design tasks.
• Competence in social media analytics and reporting.
• Experience related to dermatology, aesthetics, or general beauty industry.

Compensation and Work Hours

• This position begins as a freelance contractor (1099).
• Approximately 20 to 30 hours weekly initially, with opportunity to increase hours.
• Hourly wage is competitive and dependent on experience.

Application Process

• Submit your résumé.
• Provide links to social media accounts you have managed along with growth metrics.
• Include a portfolio or samples of your social media work.
• Write a brief message explaining your suitability for the role.
• Specify your expected hourly rate and weekly availability.

Note

This is a senior-level position requiring strategic thinking and autonomous client management, not suitable for entry-level content creators.