Social Media & Marketing Coordinator

About the Role

Lilla P is looking for an innovative and highly organized Social Media & Marketing Coordinator to join our lively team based in our downtown Manhattan showroom. This position blends creativity with strong organizational skills, acting as the main driver of our organic social media presence and creator community. Reporting to the Marketing Director and working closely with the Founder, you will be a key member of the Marketing & E-commerce Team.

Responsibilities

• Manage and execute the weekly social media content calendar, integrating product launches, seasonal events, trending audio, and continuous storytelling.
• Keep abreast of latest platform trends, algorithm updates, and cultural moments to implement effective and on-brand strategies for Lilla P.
• Leverage emerging AI technologies such as AI-enabled video editing, generative imagery, and caption optimization to streamline content creation and enhance visual storytelling.
• Work collaboratively with the Graphic Designer to ensure consistency in the visual presentation of social content.
• Conceptualize, film, and edit high-quality native vertical videos suitable for Instagram Reels, Stories, TikTok, and YouTube Shorts.
• Comfortable performing or hosting content on camera and capturing behind-the-scenes moments, product showcases, styling tutorials, and lifestyle visuals both onsite and on location.
• Edit vertical videos using tools like CapCut or Premiere, focusing on sound design, pacing, precise captions, and brand-aligned effects.
• Oversee daily operations of influencer and gifting programs utilizing platforms like LTK and Awin.
• Research and evaluate creators across various follower tiers who align organically with Lilla P’s brand, managing all communications and outreach.
• Coordinate product seeding, draft clear creator briefs, and manage contract negotiations.
• Maintain a detailed CRM for creators, tracking contact details, past collaborations, performance data, and category relevance.
• Cultivate lasting relationships with existing creator partners and continuously source diverse new voices to introduce to the brand.
• Ensure timely delivery of influencer content that meets brief requirements, rigorously following up on pending posts.
• Serve as the primary contact for customer inquiries on social media platforms, offering patient and informative responses regarding sizing, fabric, fit, availability, and order status.
• Respond promptly to messages, comments, and mentions on Instagram, TikTok, and Facebook, upholding Lilla P’s warm, sophisticated, and helpful communication style.
• Collaborate with e-commerce and development teams to resolve complex order, shipping, or return issues flagged on social media swiftly.
• Engage actively with community posts and shares to foster brand loyalty and customer appreciation.
• Identify opportunities to surprise and delight loyal or highly engaged customers through personalized outreach or gifts.
• Monitor the impact of organic social content and influencer campaigns by analyzing key metrics including reach, engagement, saves, clicks, and sales attribution.
• Deliver monthly performance reports highlighting successes, challenges, and opportunities for experimentation.
• Provide insights explaining content performance to enhance ongoing social strategies.

Qualifications

• 2 to 4 years of experience in social content creation, influencer marketing, or related hybrid roles, preferably within contemporary fashion or creator-centric brands.
• Strong portfolio featuring native short-form video content personally developed, filmed, and edited—sharing links or social reels is expected.
• Comprehensive knowledge of platforms such as Instagram, TikTok, Facebook, YouTube, and Pinterest, with a keen sense for emerging trends and native content formats.
• Experience with influencer platforms like LTK, Hue&Stripe, ShopMy; familiarity with UGC casting and managing digital communities.
• Hands-on skills in photography, on-set production, and basic graphic design via Adobe Suite, Canva, or Figma.
• Background in negotiating contracts with creators.
• Understanding of performance metrics, tracking mechanisms, UTM parameters, and foundational digital attribution.
• Customer service or community management experience requiring problem-solving, empathy, and high-quality written communication.
• Organized, proactive, self-directed individual capable of working independently while recognizing when collaboration is necessary.

Compensation and Benefits

• Competitive salary range between $65,000 and $75,000 annually plus a year-end bonus.
• Hybrid scheduling currently involving three days per week in the office.
• Comprehensive medical, dental, and vision insurance coverage.
• Company matching Simple IRA retirement plan.
• Generous employee discount on Lilla P clothing.