Social Media Manager

About Ruceru

Ruceru is a distinguished luxury couture brand located in Kolkata, specializing in draping, intricate hand embroidery, and bespoke garment creation. Established over fifteen years ago, the label prioritizes leading design trends through refined taste. Maintaining a consistent and sophisticated social media presence is crucial to reflect the brand's ethos.

Role Overview

The Social Media Manager will have comprehensive ownership of Ruceru's online presence, managing everything from creative conceptualization and content production to caption writing, community engagement, and performance analysis. Reporting directly to the founders, the role requires preserving and advancing the brand's voice and strategic position. The position involves hands-on creation including shooting and editing content, and will eventually extend responsibility to sister brands.

Key Responsibilities

• Lead creative direction for social media content, including conceptualizing ideas, planning shot lists, and crafting visual narratives beyond mere execution.
• Collaborate with founders to maintain and enhance Ruceru's distinctive brand voice and market positioning.
• Capture video and photography content using an iPhone, emphasizing reels, behind-the-scenes, and artisan moments.
• Edit videos in-house using appropriate software to ensure quality storytelling.
• Design graphics for social media posts, story templates, and promotional campaigns.
• Manage the content calendar, scheduling posts and maintaining a consistent posting rhythm.
• Create and refine written captions that align precisely with the brand's language and style norms.
• Coordinate major photoshoots involving the atelier staff and external photographers as necessary.
• Engage with the online community by responding to direct messages, comments, and directing inquiries appropriately.
• Analyze content performance metrics focusing on meaningful data such as saves, outbound clicks, and quality of engagement; provide reports to the founders.
• Oversee image processing workflow utilizing tools like Topaz Photo AI and Lightroom.
• Manage influencer marketing efforts to expand brand reach and authenticity.

Desired Qualifications and Skills

• Excellent visual storytelling abilities coupled with the confidence to make independent creative decisions.
• Proficient hands-on experience with iPhone photography/videography and video editing platforms such as Reels, CapCut, or Premiere.
• Skilled in graphic design leveraging tools like Canva or Photoshop to produce compelling social media assets.
• Strong writing skills with a capacity to establish and evolve a consistent brand voice beyond adhering to style guidelines.
• Familiarity and comfort with Instagram's complete feature set and foundational performance tracking.
• High degree of organization to autonomously handle content scheduling and meet deadlines without supervision.
• In-depth knowledge of the fashion and luxury industry essential for authentic brand representation.
• Willingness to be based in or relocate to Kolkata, as this is an in-house role requiring physical presence.