Social Media Manager (w/m/d)

About ATLANTIC Hotels

The ATLANTIC Hotels Group will soon operate 21 hotels across the 4 and 5-star segments under the brands ATLANTIC Hotels, Severin*s Hotels, and unique by ATLANTIC Hotels. Locations include Bremen, Bremerhaven, Lübeck, Kiel, Wilhelmshaven, Essen, Heidelberg, Münster, Munich, the island of Sylt, and Lech am Arlberg in Austria. Additional properties are under construction or planning in Frankfurt, Tegernsee, and Erfurt. The group offers diverse services such as accommodations, restaurants, wellness facilities, and various bars with unique atmospheres.

Role Overview

We are seeking a full-time Social Media Manager to join ATLANTIC Hotels Management GmbH in Bremen. The successful candidate will play a key role in evolving the group-wide social media strategy collaboratively with marketing, sales, human resources, and individual hotels to deliver a unified digital brand experience.

Key Responsibilities

• Develop and refine a consistent social media strategy across all group hotels in partnership with internal teams.
• Create and manage cross-channel content and campaign calendars.
• Take full ownership of social media projects from ideation through execution to performance analysis, managing goals, budgets, and KPIs.
• Strategically and creatively advance the social media presence on platforms including Instagram, Facebook, LinkedIn, and YouTube.
• Conceptualize, produce, and publish engaging posts, stories, reels, and video content with innovative ideas.
• Continuously monitor and evaluate emerging social media trends, platforms, and technologies.
• Plan, execute, and optimize paid social media campaigns to increase reach, engagement, and bookings.
• Collaborate closely with internal departments and external agencies, content creators, influencers, and partners.
• Serve as the social media expert for all ATLANTIC Hotels and restaurants regarding local social media communication.

Candidate Profile

• A communicative and creative individual with a proactive, hands-on approach.
• Proven professional experience in social media management, preferably within the hospitality sector.
• Competent in handling major social media platforms and channels with enthusiasm for digital trends.
• Adept at producing high-quality, audience-focused content.
• Excellent communication skills paired with an initiative-driven work style.
• Strategic thinker with strong operational execution capabilities.
• Fluent in German and English, both spoken and written.
• Highly motivated, innovative, and passionate about digital and social media developments.

Why Join ATLANTIC Hotels?

• Fair employment terms and conditions.
• Extensive growth and career advancement possibilities.
• A fast-expanding and dynamic company environment.
• Employee benefits including company pension plans and fitness programs.
• A culture that encourages participation and collaboration.
• Team camaraderie fostered through work as well as social events like Christmas and summer parties.
• An open corporate culture promoting mutual respect, appreciation, and regular feedback discussions.

Compensation

The salary corresponds to the Entgeltgruppe 9 tariff agreement, ranging from 3500 to 3539 EUR gross per month. Remuneration is above the tariff scale according to qualifications and experience.

Contact Information

ATLANTIC Hotels
Ludwig-Roselius-Allee 2
28329 Bremen
Phone: +49 421 944 888 574