Social Media Manager

About Angad Creations

Angad Creations is a prominent fashion house based in Jammu, specializing in handcrafted embroidered clothing such as shawls, sarees, phirans, suits, and bridal wear featuring embroidery styles like aari, tilla, and sozni. Despite producing new pieces daily, the story behind these creations remains largely untold — a narrative this role aims to change.

Job Description

This role is shop-floor centric and requires presence on-site six days a week to interact directly with artisans, customers, and the products. The Social Media Manager will be responsible for the entire content creation and social media presence across multiple channels, ensuring each new arrival and the craftsmanship behind it is highlighted effectively.

Key Responsibilities

• Document daily store activities including new inventory, customer interactions, and artisan craftsmanship.
• Create behind-the-scenes content showing embroidery in progress and packaging/unboxing experiences.
• Collect and showcase customer testimonials and reviews.
• Support in-store visual merchandising and display through content.
• Manage and run social media accounts including Instagram for Angad Creations India and Canada, Glancia, Pinterest, YouTube, WhatsApp broadcast campaigns, and email marketing.
• Maintain and develop a content calendar to streamline postings and engagement.

Candidate Profile

• Strong interest and knowledge in fashion, particularly ethnic and handcrafted wear.
• Good judgement of color, texture, and styling aesthetics.
• Competency in capturing quality content on mobile devices with good lighting and framing.
• Fluent in English and Hindi communication skills.
• Comfortable engaging directly with artisans and customers on the shop floor.
• Independent and self-motivated with ability to follow general direction without close supervision.
• Availability to work six days a week at the Jammu in-store location.

Desirable Skills and Experience

• Prior experience with Indian ethnic apparel or handicraft products.
• Basic skills in content editing using apps such as CapCut, Lightroom Mobile, or Canva.
• Familiarity with social media management tools like Meta Business Suite or equivalents.

Why Join Us?

This unique opportunity places you alongside artisans and the crafting process, allowing you to master the art of storytelling in a niche market. As one of the initial members in a growing marketing team, there is significant career advancement potential into senior brand roles.

Additional Information

• Location: Gandhi Nagar, Jammu (on-site)
• Employment Type: Full-time, six days per week
• Salary Range: ₹450,000 to ₹500,000 per annum
• Application Process: Submit CV and content samples demonstrating your social media or photography skills via email (not included here)