Social Media Manager — Luxury Fashion / TikTok & Instagram

About the role

PARISA WANG is hiring a remote Social Media Manager to own planning, publishing, and short-form content creation across Instagram, TikTok, and similar channels. The focus is on building content that feels polished and premium while still speaking the language of modern social media and driving measurable results.

The ideal person will already understand how to market women’s fashion, luxury accessories, beauty, or lifestyle brands, and will be confident working with TikTok edits, Instagram Reels, creator-led assets, UGC, and performance-led storytelling.

Preference is for candidates located in the UK or Australia, although exceptionally strong remote applicants in ET time zones will also be considered.

About PARISA WANG

PARISA WANG is a New York-based handbag label that creates refined, contemporary, quietly luxurious pieces designed for women’s everyday use. The brand’s look and feel is elegant, feminine, timeless, and practical, with a strong emphasis on product storytelling and understated luxury.

What you will own

• Social media planning and strategy
• Weekly and monthly content planning
• Publishing across Instagram and TikTok
• Editing short-form video content
• Writing hooks, captions, and text overlays for Reels and TikTok
• Managing the content calendar
• Following up on creator and UGC assets
• Reviewing performance and improving future content
• Keeping the brand aesthetic consistent across channels

This position is intended for someone who can do more than schedule posts or produce lengthy reports. The role calls for someone who understands what performs well on TikTok and Instagram today, while still protecting the refined image of a quiet luxury brand.

Responsibilities

• Build and run the weekly and monthly social calendar for Instagram, TikTok, and other key platforms
• Edit TikTok and Reels content using available brand, product, campaign, founder, and UGC materials
• Develop engaging hooks, captions, overlays, and platform-specific storytelling approaches
• Adapt campaign and product messages into content that feels native to each platform
• Maintain a polished, elevated, and quiet-luxury visual style
• Handle publishing, scheduling, and light community interaction
• Coordinate with creators and UGC partners on deliverables, timing, and permitted asset usage
• Monitor engagement, views, watch time, saves, shares, clicks, and conversion indicators
• Assess what content is working, what needs improvement, and what should be tested next
• Support launches, product releases, promotional campaigns, and evergreen content themes
• Keep content assets and planning documents organized so the team has clear visibility into what is planned, pending, posted, and performing

Requirements

• Background managing Instagram and/or TikTok for a fashion, luxury, beauty, lifestyle, accessories, or premium consumer brand
• Strong grasp of TikTok style, pacing, editing trends, hooks, and short-form storytelling
• Strong visual judgement aligned with quiet luxury, elevated fashion, and modern feminine aesthetics
• Hands-on experience editing short-form videos for TikTok and Instagram Reels
• Excellent English writing ability for captions, hooks, and overlay text
• Comfort working with creators, UGC content, and influencer deliverables
• Well organized and able to manage calendars, deadlines, approvals, and posting schedules
• Able to balance brand image with engagement and performance goals
• Familiarity with metrics such as views, watch time, engagement, saves, shares, CTR, and conversion signals

Preferred experience

• Experience with women’s fashion, handbags, luxury accessories, or premium lifestyle brands
• Experience managing creator and UGC workflows
• Experience supporting founder-led brands is advantageous
• Candidates based in Australia, the US, the EU, or the UK are preferred

Ideal candidate

• Has strong taste and a clear understanding of luxury aesthetics
• Knows how to make content feel current without cheapening the brand
• Understands TikTok and Instagram culture naturally
• Can transform existing assets into compelling social content through strong editing
• Can write hooks and captions that earn attention
• Is organized, proactive, and dependable with deadlines
• Works independently and moves projects forward without constant direction
• Understands both brand building and conversion

Application details

Please share your resume or LinkedIn profile, a portfolio or examples of Instagram/TikTok content you have managed or edited, 2–3 fashion, beauty, or lifestyle brands whose social media work you believe is strong and why, 3 sample TikTok or Reels hook ideas for the brand, and your location, timezone, availability, and expected monthly rate.

Work structure

This is a remote role. The engagement may be arranged as contract work or a part-time setup, depending on experience and the scope of work.

Location preference

Candidates in the UK or Australia are preferred. Exceptional remote candidates in ET time zones may also be considered.