Social Media Manager - Jewelry Brand

About the Role

We seek a talented and proactive Social Media Manager, fluent in Arabic, to lead and enhance the digital presence of our prestigious jewelry brand based in Dubai, UAE. This full-time position demands creativity, strategic thinking, and a strong flair for storytelling tailored to luxury and fashion audiences.

Key Responsibilities

• Design and implement social media strategies that reflect the brand’s identity and sales objectives.
• Oversee daily content publication across Instagram, Facebook, TikTok, Pinterest, and WhatsApp Business platforms.
• Create captivating multimedia content such as reels, posts, and stories highlighting jewelry collections.
• Organize product photo and video shoots, coordinating with in-house or external photographers.
• Develop and maintain social media content calendars, including seasonal and promotional campaigns.
• Interact with the audience by professionally responding to comments, direct messages, and inquiries.
• Manage and optimize paid advertising on social platforms to drive leads and sales.
• Monitor and analyze social media performance metrics, generating detailed reports on reach, engagement, and conversions.
• Keep abreast of emerging social media trends, hashtag strategies, and opportunities for influencer partnerships.
• Work closely with sales and design departments to support promotions and new product launches.

Required Qualifications and Skills

• Demonstrated experience as a Social Media Manager or equivalent role, preferable within jewelry, fashion, luxury, or lifestyle sectors.
• Strong aesthetic sense aligned with luxury branding principles.
• Familiarity with Instagram Reels, TikTok trends, and influencer marketing collaborations.
• Competence with creative tools such as Canva, Adobe Suite, or video editing software.
• Basic understanding of paid social advertising platforms, with preference for experience using Meta Ads Manager.
• Fluent written and verbal communication skills in both English and Arabic.
• Ability to work autonomously and handle multiple deadlines effectively.
• Preferred candidates hold academic or professional credentials in Marketing, Digital Media, or related disciplines.
• Experience managing social media marketing campaigns, e-commerce platforms, and WhatsApp sales interactions is highly advantageous.
• Background in influencer marketing or user-generated content (UGC) campaigns is a plus.
• Arabic language proficiency, including reading and writing, is strongly preferred; native fluency is beneficial.

Benefits and Compensation

• Competitive remuneration based on experience.
• Opportunity to collaborate with an esteemed premium jewelry brand.
• Creative autonomy with potential for professional growth.