Social Media Manager, Influencer Marketing - Uber & Uber Eats

About The Role

We are seeking an enthusiastic Social Media Manager to spearhead and expand Uber's influencer marketing initiatives across Uber and Uber Eats. This position involves managing influencer-related creative and media agencies to deliver impactful, culturally relevant influencer campaigns native to each platform. These campaigns should be measurable and designed to boost brand presence and drive business growth. Collaboration with various internal partners, including communications, global social, media, data science, and performance marketing teams, is integral.

Key Responsibilities

• Design and execute influencer marketing strategies encompassing creator briefs, talent approaches, content formats, amplification plans, and measurement frameworks.
• Manage influencer selection, vetting, outreach, contracting, onboarding, content vetting, posting, and performance analysis through close collaboration with agencies and internal teams.
• Oversee influencer agencies to ensure alignment with briefs, timelines, budgets, deliverables, and performance targets.
• Collaborate with creators, agencies, and teams to develop native, credible, and engaging content meeting brand safety and business goals.
• Create programs integrating paid, organic, earned, and creator-driven storytelling with media and social teams to optimize asset use.
• Stay ahead of platform trends, cultural moments, emerging formats, and influencer best practices, fostering relationships with platform and creator ecosystem partners to seize new opportunities.
• Develop and implement measurement frameworks with data and agency teams, analyzing campaign performance and deriving actionable insights for future improvements.
• Manage budgets for influencer fees, production, agencies, amplification, and rights, coordinating with marketing operations, finance, legal, and business affairs to ensure compliance and budget adherence.

Basic Qualifications

• At least 5 years of experience in influencer, creator, social media, consumer, or brand marketing at a recognized consumer brand or agency.
• Bachelor's degree in Marketing, Business, or a related field with strong quantitative skills.
• In-depth knowledge of influencers' role and platform-specific nuances in brand marketing.

Preferred Qualifications

• Proven success delivering innovative influencer campaigns that enhance brand impact and business metrics.
• Experience leading comprehensive influencer marketing programs within large-scale integrated campaigns.
• Expertise in leveraging influencer content for paid, organic, earned media, and performance marketing.
• Skilled in developing creator briefs, talent strategies, content review protocols, and campaign playbooks.
• Keen understanding of cultural trends, social behavior, and maintaining brand safety and values in influencer engagements.
• Experience in influencer content creation and blending paid/organic strategies effectively.
• Data-driven with strong analytical capabilities to interpret performance and optimize campaigns.
• Proven ability to manage external creative and media agencies directly.
• Excellent communication skills suitable for presentations to executive leadership.
• Strong collaboration skills to work effectively across diverse teams, locations, and functions.
• Highly organized with capability to manage multiple priorities and implement process efficiencies.
• A motivated self-starter who thrives under challenges and complex situations.

Additional Information

For roles based in New York City, the annual base salary range is $132,000 to $147,000. Eligible candidates may participate in Uber's bonus programs, equity awards, 401(k) plans, and other benefits. Collaboration is key; employees not fully remote are expected to spend at least half their time onsite. Uber is an Equal Opportunity Employer committed to nondiscrimination and accommodations for disabilities.