- Experience
- 2–4 yrs
- Salary
- —
- Openings
- 1
- Posted
- 1 month ago
- Work mode
- Work from home
- Education
- UG/PG in Marketing, Mass Communication, or equivalent
- Eligibility
- Candidates with 2–4 years of social media management experience, especially those with mandatory agency exposure, can apply. Additional advantage will be given to applicants with experience in D2C or personal brands, influencer coordination, or community management.
- Resume
- Required to apply
Job description
Role Overview
Yume Digital is hiring a Social Media Manager to lead multi-client social presence from strategy through execution. This position is suited to someone who can shape brand direction, plan content, write persuasive copy, and manage paid campaigns with a strong performance mindset. The role is remote and based around clients in Mohali/Chandigarh.
About the Company
Yume Digital is a purpose-led digital marketing agency that works with founders and mission-driven brands to grow thoughtfully. Started by brand and communication strategist Urvi Gupta, the agency partners with businesses as a strategic brand-building team, blending systems, storytelling, and strategy across aviation, jewellery, D2C, apparel, and social impact projects. The team is small and works remotely.
What the Role Involves
This is not a basic content-posting job. The person in this role will be responsible for the complete brand narrative across platforms for several clients, handling everything from strategy and scheduling to copy and campaigns. The ideal candidate writes in a brand-aligned voice, creates strong hooks that drive action, and has practical experience with paid media.
Key Responsibilities
- Create brand and communication strategies for assigned client accounts.
- Design and manage monthly content calendars for Instagram, Facebook, and LinkedIn.
- Develop concise, brand-consistent copy for ads, organic content, and campaigns.
- Launch and oversee Meta Ads and Google Ads campaigns.
- Prepare media plans, watch budgets closely, and improve campaign performance.
- Review metrics and share clear, useful monthly performance reports.
Requirements
- At least 2 years of agency experience is required.
- Overall experience of 2–4 years in social media management.
- Direct experience using Meta Ads Manager and Google Ads, including setup and optimization.
- Strong copywriting ability for ads, captions, CTAs, and campaign messaging.
- Comfort working with scheduling platforms such as Buffer, Hootsuite, or similar tools.
- Ability to independently manage content calendars across multiple platforms.
- A data-led approach with the ability to use analytics to refine strategy.
Preferred Qualifications
Experience with D2C brands or personal brands is an advantage. Exposure to influencer coordination and community management would also be helpful. A degree or postgraduate qualification in Marketing, Mass Communication, or a related field is considered a plus.
Why This Role May Appeal to You
- Opportunity to shape social strategy for brands creating real-world impact.
- Remote-first setup with a collaborative, high-trust team culture.
- Direct exposure to founder Urvi Gupta, who brings 9+ years of brand strategy experience.
- Potential growth path toward a senior strategy position.
Application Instructions
Applicants are expected to share their resume along with two social media account samples.
Location
The role is associated with Mohali, Chandigarh, and is structured as a remote position.