Social Media Manager Europe

Overview

Join BauWatch Group as the Social Media Manager for Europe, overseeing and implementing the social media strategies across 11 European markets. This role combines operational management with strategic development to enhance brand visibility, audience engagement, and business growth.

Key Responsibilities

• Develop and implement the European group social media strategy, aligning with BauWatch's marketing goals and brand identity.
• Establish, manage, and evolve BauWatch's presence on LinkedIn, Instagram, Facebook, Reddit, YouTube, and emerging platforms supporting business objectives.
• Create channel-specific content plans, scheduling rhythms, and audience interaction approaches.
• Stay updated on platform changes, social media trends, and AI technology innovations, suggesting new opportunities.
• Plan, produce, coordinate, and distribute engaging content and integrated social media campaigns to boost brand awareness, thought leadership, customer stories, product launches, events, and lead generation.
• Collaborate closely with cross-functional teams including Brand & Content, Digital, Design, Sales, Product, and local marketing to maintain consistent messaging.
• Ensure social media activities complement overall marketing efforts such as PR, content marketing, events, and demand generation.
• Manage online communities actively, responding to audience interactions promptly and professionally, and fostering employee advocacy.
• Develop group-wide content frameworks for local adaptation and build relationships with industry communities, partners, and influencers valuable to the brand.
• Lead social listening activities using platforms like Meltwater to monitor brand reputation, customer conversations, competitors, and industry trends, translating insights into actionable business recommendations.
• Track key social media performance indicators—engagement, audience growth, reach, Share of Voice, website traffic, campaign impact—and continuously optimize strategies.
• Produce quarterly analytics reports with clear insights and test content formats, messaging, timing, and creative approaches to enhance effectiveness.
• Leverage AI tools to streamline content creation, planning, workflow, reporting, and boost performance through innovative technology adoption.
• Ensure social media compliance with BauWatch's brand guidelines, tone, and policies while considering relevant legal regulations and platform requirements across European markets.

Candidate Profile

• Minimum 3 years’ experience managing B2B social media across multiple European markets, with proven success in platforms like LinkedIn, Instagram, and Reddit.
• Demonstrated expertise in using AI tools for content creation, campaign planning, workflow optimization, and performance analysis.
• Proven experience launching new social channels from the ground up including strategy, setup, content planning, and measurement.
• Strong skills in content creation including copywriting, visual briefing, and adapting formats for platforms.
• Sound understanding of social media analytics and performance enhancement techniques.
• Ability to manage multiple projects independently and excel in a fast-paced environment.
• Fluent English communication skills; proficiency in other European languages is advantageous.
• A proactive mindset with ownership, creativity tailored to platform nuances, data-driven decision-making, organizational excellence, and eagerness to engage with AI and emerging marketing technologies.

About BauWatch

BauWatch is a rapidly expanding European security technology company active in 11 countries, specializing in safeguarding construction sites, energy infrastructure, and critical areas through connected, intelligent monitoring solutions.

Why Join?

• Lead and develop group-wide social media channels with tangible business results.
• Collaborate within a supportive, international team that fosters innovation, trust, and storytelling.
• Have substantial creative freedom and influence over the social media presence across Europe.
• Join a market leader in mobile video surveillance with significant growth potential.
• Drive integration of AI-powered marketing workflows and access professional development opportunities.

Additional Information

Applicants will be invited to complete a practical social media exercise during recruitment. BauWatch is an equal opportunity employer; all applicants will receive fair consideration irrespective of background, gender, age, or disability.