Job description

About the Role

At 4KMEDIA, we are looking for a Social Media Manager to take charge of strategizing and executing social media campaigns for diverse client accounts. This position demands a performance-oriented mindset, structured planning, and a results-driven approach. Collaboration with designers, video editors, and marketing teams is essential to ensure consistent content workflow, optimization of growth metrics, and precise reporting. Candidates must demonstrate accountability, organizational skills, and analytical capabilities.

Key Responsibilities

Develop monthly content calendars that align with client goals, considering platform-specific formats and trends to maintain cohesive brand messaging.
Create compelling captions and clear calls to action; coordinate with graphic designers and video editors by providing detailed content briefs; ensure content quality prior to publishing.
Manage audience interaction by overseeing comments, messages, and engagements, preserving a professional brand voice, monitoring sentiment, and escalating issues when needed.
Track key performance indicators such as reach, engagement, follower growth, and lead generation; deliver structured weekly updates and comprehensive monthly reports using analytics tools like Zoho Social to drive performance improvements.
Provide support for Meta Ads and Google Ads campaigns by aligning organic and paid strategies, leveraging data insights to recommend optimizations.

Qualifications and Skills

Between 1 to 3 years of direct social media management experience, preferably within an agency environment.
Proven capability managing brand presence on Instagram and LinkedIn.
Bachelor's degree in Marketing, Communications, Journalism, or related disciplines is preferred, although a strong portfolio may substitute formal education.
Excellent command of English, both written and verbal, with adaptability to suit various brand tones.
Practical experience with social media management platforms such as Zoho Social for publishing, monitoring, analytics, and reporting.
Ability to analyze performance metrics and produce structured reports.

Desirable Additional Skills

Proficiency in Instagram and LinkedIn growth strategies.
Familiarity with Canva for basic graphic design tasks.
Strong organizational skills and discipline to work remotely.
An analytical approach with attention to data and performance.
Basic understanding of Meta Ads Manager and Google Ads campaigns.
Foundational knowledge of graphic design principles and video editing.
Enthusiasm for content creation and experimentation with emerging tools.
Previous experience working in an agency setting is advantageous.

Performance Metrics

Consistency in content publication.
Growth in audience engagement rates.
Increase in follower base.
Effectiveness in generating leads when applicable.
Accuracy and punctuality in reporting.
Customer satisfaction and retention.

Compensation and Benefits

Salary will be determined based on skills, portfolio, and performance capability.

Fully remote working arrangements.
Five-day workweek schedule.
Flexible working hours with asynchronous communication.
Health and term insurance coverage up to ₹1 Crore.
Thirty paid leave days annually.
Opportunities for continuous learning and skill enhancement.
Company-sponsored outings and team events.