Social Media Manager

Role Overview

ROKiT is hiring a seasoned Social Media Manager to own and deliver social strategy across several consumer-facing brands, including ROKiT Oxygen and other expanding products and initiatives in the portfolio. This is a permanent, on-site role based in Los Angeles, California, with work hours from Monday to Friday, 9:00 AM to 5:00 PM. The office is located at 11878 La Grange Avenue, Los Angeles, CA 90025.

The right candidate will bring hands-on experience with both organic social media and paid digital advertising, along with a track record of building audience growth, boosting engagement, strengthening brand visibility, managing influencer partnerships, and supporting sales outcomes.

Responsibilities

• Oversee daily activity across social channels such as Facebook, Instagram, TikTok, YouTube, X, and other relevant platforms.
• Build social media plans that support business and brand objectives.
• Prepare content calendars and manage the timing of posts and campaigns.
• Publish content and keep the publishing pipeline running smoothly.
• Track comments, messages, and audience engagement across channels.
• Increase follower growth and interaction across all managed platforms.
• Plan, coordinate, and support content shoots.
• Produce and edit short-form video assets for social platforms.
• Create graphics and other creative materials for campaigns.
• Collaborate with internal stakeholders, influencers, creators, and agencies to develop high-quality content.
• Maintain consistent brand voice, messaging, and visual presentation.
• Run Meta advertising campaigns for Facebook and Instagram.
• Manage TikTok ad campaigns and optimize their performance.
• Develop audience targeting approaches to improve campaign reach and effectiveness.
• Review campaign results and make data-driven adjustments to improve performance.
• Analyze metrics such as ROAS, CPC, CPM, CTR, conversions, and customer acquisition cost.
• Increase investment in campaigns that perform well and refine weaker campaigns.
• Source, identify, and engage influencers and creators.
• Coordinate influencer marketing campaigns and product seeding efforts.
• Manage deliverables, schedules, and campaign timelines.
• Measure results and return on investment for creator partnerships.
• Develop long-term relationships with creators and influencers.
• Monitor performance across social and paid media channels.
• Study growth patterns, key metrics, and performance trends.
• Prepare recurring reports on campaign and channel results.
• Perform competitor research and identify improvement opportunities.

Requirements

• A minimum of 3 years of experience in social media marketing is required.
• Practical experience handling Meta advertising campaigns is required.
• Practical experience managing TikTok advertising campaigns is required.
• Experience working with influencers and content creators is required.
• Strong grasp of social media analytics and performance indicators is required.
• Ability to create engaging short-form video content is required.
• Excellent communication and organizational abilities are required.
• Preferred background includes Shopify experience.
• Preferred background includes Amazon advertising experience.
• Prior work with consumer brands, wellness, fitness, beverage, supplement, or lifestyle products is preferred.
• Graphic design skills are preferred.
• Video editing skills are preferred.
• Familiarity with AI-based content creation tools is preferred.

Compensation and Growth

The role offers an annual salary of $70,000. It is a full-time, in-person position with room for advancement within the organization. You will also have the chance to work closely with leadership and contribute to the expansion of multiple consumer brands.

Application Requirements

Applicants should be prepared to share a resume, a portfolio of social media work, examples of Meta ad campaigns managed, examples of TikTok ad campaigns managed, examples of influencer or creator campaigns managed, and links to relevant social media accounts or projects.