Growth & Influencer Marketing Intern (Social Media)

Role Overview

Yoroto International is hiring a creative, internet-native intern who spends a lot of time on Instagram and has a strong instinct for content that can spread fast. In this role, you will support Soroo’s growth by spotting viral ideas, identifying creators, coordinating influencer partnerships, and keeping the brand aligned with current social media trends.

This is a hands-on internship where you will work directly with the founder and contribute to building a consumer electronics brand for the national market.

Key Responsibilities

• Discover 20 to 30 suitable influencers every day across Instagram, YouTube, and Snapchat.
• Create and maintain influencer databases covering name, follower count, engagement rate, contact details, category, expected cost, and city.
• Shortlist creators who fit Soroo’s target audience.
• Reach out to influencers through Instagram DM, email, and WhatsApp.
• Negotiate collaboration terms and keep following up until campaigns are finalized.
• Handle professional communication and monitor product deliveries, posting schedules, and campaign progress.
• Track trending reels daily and analyze what makes them work, including hooks, edits, and audio choices.
• Suggest reusable content ideas for Soroo based on current viral trends.
• Prepare and update a daily trend report.
• Monitor competitor brands such as boAt, Noise, JBL, Mivi, Boult, and Portronics.
• Study their viral reels, top content, influencer partnerships, product launches, and trending hashtags.
• Contribute to content planning by suggesting reel concepts, writing captions, and recommending trending music.
• Help build weekly content calendars and coordinate with the video editor.
• Maintain campaign tracking in Google Sheets, including influencer status, products sent, tracking IDs, posting dates, views, reach, and sales generated.

Skills and Profile

The ideal candidate should be highly comfortable with Instagram, know how to research thoroughly online, and communicate clearly in English and Hindi. Strong Excel or Google Sheets skills are important, and Canva knowledge is a plus. A basic understanding of video and content creation, along with a proactive and self-driven approach, will be useful in this role.

Who Should Apply

This opportunity is best suited for someone who spends a lot of time on Instagram, understands memes and trends before they peak, enjoys finding creators, is interested in building a career in digital marketing, and likes networking and negotiation.

Daily Performance Targets

• 30 new influencer leads
• 10 influencer conversations initiated
• 5 collaboration opportunities created
• 20 viral reel references shared
• 10 competitor content insights recorded
• 3 new content ideas proposed for Soroo

What You Will Learn

• Influencer marketing
• Brand building
• Social media growth
• Digital marketing
• Negotiation
• Content strategy
• Startup execution
• Performance tracking

Why Join

• Direct exposure to the founder’s working style.
• Practical learning on how consumer brands grow online.
• Ownership of real projects from the first day.
• Strong performers may receive a pre-placement offer for a full-time role.