Job description

About Mia Belle Girls

Mia Belle Girls, established in Miami in 2007, is a rapidly expanding children's fashion brand specializing in stylish clothing and accessories for girls, including matching mother–daughter outfits. The company emphasizes empowering young girls to express their personal style confidently. With over a million global social media followers, Mia Belle Girls is recognized for innovative technology and distinct styles. It is among the fastest-growing companies in the Southeast and has been honored on the INC. 5000 list.

Role Overview

This on-site position in the Miami–Fort Lauderdale Area demands a creative and strategic Social Media Manager & Creative Content Lead who will spearhead the brand's content campaigns. The role involves hands-on creation of visually appealing and lifestyle-centric video content that authentically represents the brand and fosters audience engagement. Responsibilities encompass planning and executing content calendars, overseeing photo and video production, crafting captions, and optimizing social media posts for maximum impact across platforms.

Key Responsibilities

Conceptualize and implement innovative brand campaigns that align with lifestyle storytelling.
Plan, create, and schedule high-quality content across various social media channels to enhance brand presence and community growth.
Manage the production of photos and videos, ensuring content consistency with brand messaging.
Write engaging captions and refine posts to optimize reach and engagement.
Monitor evolving social media trends and analyze performance data to guide content strategies.
Collaborate closely with marketing, design, and customer experience teams to maintain cohesive brand narratives.
Lead creative ideation for campaigns and support influencer collaborations and partnerships.

Qualifications and Skills

Minimum of five years' experience in social media management, digital content creation, and user-generated content.
Knowledge of children's fashion, lifestyle, or consumer brands coupled with a strong visual storytelling capability and an eye for trends.
Proficiency in social media marketing and optimization techniques to manage and expand various platforms.
Strong skills in content strategy development, campaign planning, creative concept generation, and compelling caption writing.
Ability to handle multiple tasks and deadlines efficiently in a dynamic, fast-paced setting, with mandatory on-site presence.
Excellent written and verbal communication skills for effective teamwork and audience engagement.
Experience utilizing social media analytics and reporting tools to support data-driven content decision-making.
Basic photography, videography, or content production skills, especially for formats like Reels, Stories, and short-form videos, are highly advantageous.
Preferably holds relevant education or equivalent experience in marketing, communications, media, or related disciplines.