Social Media Manager & Content Creator

Role overview

Blu Ivory is looking for a imaginative, self-starting, and outcomes-focused Social Media Manager & Content Creator to build and expand the brand’s digital footprint across several social channels.

Key responsibilities

• Design, map out, and deliver social media campaigns across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.
• Produce compelling content in written, visual, and multimedia formats that supports the organization’s brand identity and goals.
• Oversee day-to-day management of all social accounts, keeping updates frequent and messaging aligned with the brand.
• Take professional photos and record videos at events, projects, and other activities for use on digital channels.
• Draft engaging captions, articles, stories, and promotional copy to drive audience interaction.
• Keep an eye on platform trends, audience patterns, and competitor activity to spot opportunities for growth.
• Handle comments, direct messages, and other enquiries promptly and professionally.
• Use social media scheduling and publishing tools to plan and post content.
• Measure performance, review analytics, and prepare reports with practical suggestions for improvement.
• Maintain a content calendar and make sure campaigns and promotional content go out on time.
• Partner with management and other stakeholders to highlight initiatives, events, and organisational wins.

Additional information

Location: Lapaz, Greater Accra Region, Ghana.