Social Media Manager - Consumer Products and B2C Brands

About the Role

Go Vertical ICM specializes in helping brands build strong connections with their target markets, driving growth through strategic marketing and creative content execution. We are looking for a Social Media Manager skilled in creating engaging and sales-driven content tailored for consumer product brands and B2C companies.

Key Responsibilities

• Design and implement content strategies and calendars for social platforms such as Instagram, Facebook, and TikTok.
• Develop captions and coordinate content campaigns that align with product launches, promotions, and engagement goals.
• Manage the creation and collaboration on graphics, video content, influencer outreach, and community interaction.
• Analyze social media performance metrics, utilizing insights and trending data to optimize content and nurture audience growth.

Candidate Qualifications

• Prior experience managing social media campaigns for consumer products, e-commerce, or B2C brands.
• Excellent writing capabilities, strong organizational skills, and proficiency in content creation including basic video editing.
• Familiarity with design tools like Canva, social media scheduling platforms, analytics software, and influencer marketing approaches.

Application Instructions

Interested candidates should submit their résumé, portfolio, and examples of relevant work to the designated email contact.