Social Media Manager

About the Company

Enjoyed products like Arnold®, Brownberry®, Oroweat® bread, Thomas’® English muffins, or Sara Lee® and Entenmann’s® cakes? These brands are part of Bimbo Bakeries USA, a global leader in baking with over 20,000 associates committed to delivering fresh products nationwide. The company values diversity, personal growth, and authentic expression in a safe work environment.

Why Join Us?

• Competitive salary range between $78,600 and $102,200 annually
• Annual bonus eligibility
• Comprehensive benefits package
• Paid time off
• 401k plan with company match
• Remote work opportunity

Position Overview

The Social Media Manager will oversee all social media initiatives across the company's brands, ensuring all content and interactions comply with legal standards, remain true to brand identity, and meet corporate guidelines. This role centralizes governance of post approvals, content scheduling, response management, risk mitigation including handling viral situations, and aligning Consumer Relations teams with accurate messaging and promotions.

Key Responsibilities

• Manage governance of social media activities across diverse brands such as Bimbo Bakeries USA, Barcel USA, and others
• Maintain uniformity in brand voice and messaging across platforms like Instagram, TikTok, and Facebook
• Develop and enforce social media engagement, posting, and response protocols
• Oversee legal and compliance review of all social media content before it goes live, ensuring adherence to advertising standards, brand guidelines, and product claim regulations
• Act as liaison among Legal, Marketing, and Consumer Relations teams for content approvals
• Lead review, scheduling, and posting of social media content aligned with campaigns, seasonal initiatives, and product launches
• Monitor social platforms in real-time for brand mentions, customer engagement, trends, and viral content, responding promptly and appropriately
• Assess and classify sentiment risk to escalate sensitive issues quickly, particularly concerning food safety and reputation
• Enable Consumer Relations teams with approved messaging, templates, FAQs, and timely updates
• Manage escalation processes for high-risk scenarios collaborating with cross-functional teams
• Coordinate with marketing, legal, consumer relations, and external agencies to ensure unified messaging and execution of brand activations and campaigns

Professional Competencies

• Adaptability in dynamic and complex situations
• Ability to motivate and engage teams effectively
• Strong accountability and commitment to meeting objectives
• Skilled in managing complex information for problem-solving

Education and Experience

• Bachelor’s degree or equivalent experience
• Proven experience in social media management or consumer relations
• Deep understanding of social media platforms and audience engagement strategies
• Experience navigating legal and regulatory compliance in social content
• Capability to handle fast-paced, high-volume social environments
• Excellent written communication and brand voice stewardship
• Experience collaborating with agencies and cross-functional departments

Equal Opportunity and Other Information

Bimbo Bakeries USA is committed to equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, and other protected classes. The company complies with labor laws prohibiting discrimination and unlawful employment practices. Reasonable accommodations can be made for individuals with disabilities.

Note: In Massachusetts, requiring or administering lie detector tests as conditions of employment is illegal and punishable by civil and criminal penalties.