Social Media Manager

About Holly & Co

Holly & Co champions small businesses and their creators by crafting content rooted in craft, story, and passion. We believe that well-told stories are the most compelling commercial tool available. Our social channels connect audiences with makers through authentic storytelling, celebrating beauty and human detail behind each product.

Role Overview

As Social Media Manager, you will be responsible for managing the @holly.co and @hollytucker Instagram accounts, each with unique audiences and clear business objectives. You'll develop and execute organic social strategies aligned to the trading calendar, with a focus on both gifting occasions and self-purchase opportunities. Working in close partnership with the Paid Media Manager and Community Lead, you will own the commercial success of our organic social content.

Key Responsibilities

• Lead content and commercial calendars for @holly.co and @hollytucker, ensuring alignment with gifting seasons and sales opportunities.
• Define and monitor commercial KPIs such as link clicks, profile visits, reach, and revenue generated from organic social.
• Manage posting and scheduling of stories, feed content, and reels across both accounts.
• Create collaborative feedback processes between organic and paid media efforts with the Paid Media Manager.
• Contribute to @hollytucker’s community engagement with a focus on improving commercial pathways.
• Produce and edit a significant amount of phone-first organic content yourself; coordinate with the video team for advanced production needs.
• Participate in content and photography sessions to identify additional organic content opportunities.
• Ensure visual and editorial consistency reflecting Holly & Co’s commitment to craftsmanship and storytelling.
• Oversee organic Pinterest content and boards; coordinate with Paid Media Manager who manages paid initiatives on Pinterest.
• Evaluate and adapt Pinterest content strategies, especially leading into Q4 when performance warrants.

Candidate Profile

• Proven track record owning organic social strategies that deliver commercial results beyond just engagement and reach.
• Hands-on expertise in shooting and editing content, primarily phone-first.
• Experience collaborating effectively with paid media teams to optimize integrated campaigns.
• Background in eCommerce or direct-to-consumer markets, with strong understanding of commercial requirements for organic social media.
• Valuable experience with seasonal, occasional, or self-purchase product categories.
• Experience or strong interest in developing Pinterest as a channel.
• Commercially focused mindset: prioritizes content that drives business outcomes over mere aesthetics.
• Creative, proactive, and entrepreneurial approach; comfortable adapting quickly in a dynamic, fast-moving environment.
• Collaborative spirit to work seamlessly with related marketing roles.
• Passionate about supporting small businesses and their success.

Work Environment & Terms

This position is hybrid, requiring 2–3 days per week onsite at our Twickenham office. Salary is competitive and dependent on experience, aligned with market standards. Holly & Co is a certified B Corp dedicated to being a responsible business for our team, community, and planet. We actively encourage applications from underrepresented groups and are committed to diversity and inclusion. Please notify us of any accessibility needs.

Application Process

Please include a cover letter addressing the following questions with your application:

• Describe an organic social campaign you led that achieved significant commercial impact. What actions did you take and what were the results?
• Identify a social media account that successfully balances storytelling with commercial success. What factors contribute to its effectiveness?
• What motivates you to join Holly & Co and what do you see as our greatest social media opportunity currently?

Applications close at midnight on Monday 27 July 2026.