Social Media Manager

About the Role

Roku is hiring a Social Media Manager for This Old House to own the daily running and expansion of social media across multiple platforms. As the team moves away from an agency-led setup to an in-house model, this position will play a key part in creating a faster, more content-led social presence that works closely with editorial and production.

The role covers the social channels for This Old House, Ask This Old House, and related franchise properties. The selected candidate will plan, create, schedule, and publish content, coordinate shoots, and turn moments from production into social-first assets that perform well across platforms.

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and its mission is to connect the full TV ecosystem. The company works with consumers, content publishers, and advertisers to support streaming experiences at scale.

This role is based in Concord, MA, with an in-office schedule Monday through Thursday and the flexibility to work from home on Friday.

The estimated annual base pay for this position is between $110,000 and $117,000, plus equity. Final compensation depends on factors such as skills, certifications, and geographic location.

Key Responsibilities

• Lead social media planning and execution to increase audience size, engagement, and video views.
• Produce and share social content across Instagram, Facebook, TikTok, YouTube Shorts, Pinterest, and other emerging channels.
• Own the social content calendar, including planning, scheduling, and performance-aware post optimization across several brand and franchise accounts.
• Manage more than 40 social profiles across brand, show, and talent accounts while keeping operations organized and consistent.
• Join pre-production discussions, content planning sessions, and shoot days to spot opportunities for social-first content.
• Plan and carry out social shoots, with and without talent, alongside production teams.
• Work with an editor/content creator to develop short-form video and platform-tailored content.
• Adapt content for each platform based on format requirements, trends, and audience performance.
• Help promote affiliate and commerce content through social channels.
• Collaborate with marketing on paid social activity, including boosting and performance tuning.
• Coordinate organic and paid efforts to improve reach, engagement, and traffic.
• Review comments, direct messages, and audience interactions, and support day-to-day community management.
• Measure and report on core social metrics such as growth, engagement, video results, and traffic.
• Use performance data to continuously improve content strategy and results.
• Partner with production, editorial, marketing, and ad sales teams on launches, campaigns, and ongoing programming.

Required Qualifications

• At least 5 years of experience in social media marketing, content creation, or digital media.
• Strong understanding of short-form video, platform-native storytelling, and the factors that drive social performance.
• Background in content-led environments, preferably in media, entertainment, or production.
• Experience supporting social campaigns, including work with content partners or influencers.
• Highly organized with the ability to juggle multiple workflows, calendars, and deadlines.
• Comfort operating in fast-moving, production-heavy environments and adjusting quickly to changing priorities.
• Analytical approach with experience using data to guide decisions and improve outcomes.
• Working knowledge of paid social, including setup, execution, and basic optimization.
• Clear communication skills and a concise writing style.
• Strong judgment, close attention to detail, and familiarity with social media best practices and ethics.
• Self-directed and proactive in managing priorities and spotting new opportunities.
• Collaborative mindset and ability to work well across teams.
• Comfort using social and analytics tools such as Sprout, native platform analytics, Google Analytics, and similar systems.
• Bachelor’s degree or equivalent professional experience.

Benefits and Perks

• Health insurance coverage.
• Equity awards, including additional equity compensation.
• Life insurance.
• Disability benefits.
• Parental leave.
• Wellness benefits.
• Paid time off.
• Global access to mental health and financial wellness support resources.
• Local benefits may include medical, dental, vision, commuter, and retirement options such as 401(k) or pension, depending on location and role.

Work Arrangement

This is a hybrid position. The standard schedule is in office from Monday through Thursday, with Friday available for remote work, except where a five-day in-office requirement applies based on role or office policy.

Additional Information

Roku provides reasonable accommodations and adjustments in line with applicable law. Candidates who need accommodation during the hiring process may contact EmployeeRelations@Roku.com.

By applying, candidates acknowledge that Roku may contact them about this and similar roles, and that their information will be handled in accordance with Roku’s Applicant Privacy Notice. Candidates may unsubscribe from future communications at any time by emailing WorkforcePrivacy@Roku.com.

Roku describes its culture as fast-paced, collaborative, pragmatic, and focused on results, with an emphasis on teamwork, humility, problem-solving, and moving quickly to deliver for customers.

The company states that it values independent thinking, bold action, trust, and collaboration, and has operated since 2002.