Social Media Manager

Role Overview

The Social Media Manager position at MANIA Advertising / MANIACARD, based in Tirana, Albania, is an on-site, full-time role. The individual will be accountable for the creation, scheduling, and publication of engaging social media content that aligns with the company's branding and marketing objectives.

Core Responsibilities

• Design and maintain daily social media posting schedules.
• Track and analyze social media performance metrics to guide content optimization.
• Engage with the online community by responding promptly to interactions.
• Work collaboratively with creative and marketing teams to support campaign initiatives.
• Coordinate the social media content calendar ensuring timely content delivery.
• Stay informed about updates and best practices specific to each social media platform.
• Generate reports on social media activities and recommend enhancements for brand presence.

Candidate Qualifications

• Proven expertise in Social Media Marketing and Optimization (SMO) with successful management and growth of brand accounts.
• Excellent written and verbal communication skills, capable of producing clear and compelling brand-aligned messages.
• Experience in devising content strategies, including thorough planning of content calendars synced with wider marketing plans.
• Competence in using social media analytics tools and interpreting data to refine strategies.
• Ability to work from the Tirana office, effectively collaborate across teams, and handle multiple projects concurrently.
• Prior experience in digital marketing or social media roles, preferably within agency or dynamic environments.
• Awareness of latest trends, platform rules, and recommended social media practices.
• Bachelor's degree in Marketing, Communications, Media, or related discipline, or equal hands-on experience.