Social Media Manager

Company Overview

Roshanlal Entertainment is an expanding media and entertainment business that develops engaging content for varied audience groups. The team works across digital and social channels to build, promote, and refresh entertainment-led experiences. The culture emphasizes originality, ethical work practices, and dependable output, while giving team members a chance to contribute to high-visibility marketing and brand-building work.

Role Overview

This is a full-time, on-site position in Vishakhapatnam for a Social Media Manager. The role focuses on planning, creating, scheduling, and publishing content across multiple social channels to strengthen brand visibility and improve audience engagement. The position also includes monitoring incoming comments and messages, keeping the brand tone consistent, reviewing performance data, refining posting approaches, and working closely with creative and production teams for campaigns and launches. The role further requires keeping up with trends, handling day-to-day community interaction, and supporting social media activity during events, shoots, and on-location promotions.

Key Responsibilities

• Build and manage content plans for several social platforms to support awareness and engagement goals.
• Create, schedule, and publish daily social media content in line with campaign timelines.
• Track comments, direct messages, and audience interactions, and maintain a consistent brand voice.
• Review analytics and performance indicators to improve content quality and posting effectiveness.
• Coordinate with creative, design, and production teams for launches, events, and marketing campaigns.
• Keep current with social media trends and adapt content formats to suit changing platform behavior.
• Handle basic community engagement and provide social media support during shoots, events, and on-site promotional activity.

Required Qualifications

• Strong capability in social media marketing and optimization to grow brand presence across channels.
• Ability to shape and execute a content plan aligned to audience needs and campaign objectives.
• Excellent written and verbal communication skills, with care for tone, clarity, and brand consistency.
• Hands-on experience with social media analytics tools for performance tracking and campaign improvement.
• Bachelor’s degree in Marketing, Communications, Media, or a related discipline, or equivalent practical experience.
• Awareness of media or entertainment industry trends, including reels, shorts, and live content formats.
• Basic knowledge of visual content standards and experience working with designers, video editors, or production teams.
• Ability to work from the Vishakhapatnam location, meet deadlines, and manage several campaigns at once.

Additional Information

This role requires working on-site in Vishakhapatnam. The job is full-time. The source description does not mention salary, stipend, perks, number of openings, or start date.