Social Media Manager

Job Overview

The Social Media Manager will be responsible for professionally managing the company's social media accounts, enhancing digital presence, engaging audiences, and driving marketing goals through strategic content planning and performance monitoring.

Key Responsibilities

• Oversee the company’s social media profiles across platforms such as Instagram, X (Twitter), TikTok, Snapchat, Facebook, LinkedIn, and others.
• Develop and implement a monthly content calendar aligned with marketing objectives.
• Create and craft marketing and advertising content consistent with the brand's identity.
• Schedule and publish content at optimal times for maximum engagement.
• Respond to messages, comments, and inquiries, directing potential sales leads to the sales team when appropriate.
• Monitor audience engagement and work to enhance participation rates.
• Collaborate with design and video editing teams to produce high-quality professional content.
• Propose innovative ideas for marketing campaigns and seasonal promotions.
• Stay updated with latest trends and incorporate them to benefit the brand.
• Analyze competitor performance and strategies.
• Prepare weekly and monthly reports covering follower growth, engagement metrics, reach and impressions, message volume, and post performance.
• Handle and professionally respond to customer reviews.
• Ensure adherence to the company’s visual identity and communication style.
• Work closely with the paid advertising team to optimize campaign outcomes.
• Suggest contests, offers, and activities to boost interaction and sales.
• Coordinate with influencers during marketing campaigns.
• Organize and archive photos, videos, and published content systematically.
• Submit performance reports and recommendations to management aimed at enhancing digital effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Media, Business Administration, or related fields.
• Between 1 to 3 years of experience managing social media accounts.
• Proficient with social media management and scheduling tools.
• Excellent Arabic content writing skills along with a good command of English.
• Ability to analyze data and extract key performance indicators (KPIs).
• Strong communication, organizational, and time management capabilities.

Required Skills

• Creativity and innovation in content creation.
• Marketing content writing proficiency.
• Community management of digital audiences.
• Performance analysis and reporting abilities.
• Understanding of social media platform algorithms.
• Teamwork and collaboration skills.
• Problem-solving and decision-making competence.
• Attention to detail.
• Photography and video editing skills.

Performance Indicators (KPIs)

• Growth in targeted followers.
• Increase in engagement rate.
• More messages and inquiries from audience.
• Rapid response to customer communication.
• Expansion in reach and views.
• Higher visits to the website or online store.
• Number of potential leads generated through social media platforms.
• Adherence to planned publication schedules and deadlines.
• Content quality and alignment with the brand’s identity.
• Achievement of marketing objectives and social media-driven sales.