Social Media Lead

About Reejig

Reejig is a work operating system that helps large enterprises map their work clearly, verify it, and redesign it so people and AI agents can do their best work together. The company works with some of the world’s biggest organisations and operates with an open, builder-led approach. This role is for someone who wants to help shape how work functions in the AI era.

The Role

Reejig’s public presence is a critical part of the business, spanning both the founders’ voices and the brand itself. The company is looking for a leader who can own social strategy across both, while guiding a small team to execute consistently. LinkedIn and YouTube are the main channels, with short-form clips and cutdowns extending the reach of the content.

The ideal person combines creativity with a strong systems mindset. They can craft a hook that earns attention, and they can also design a repeatable workflow that keeps high-quality content moving every day without needing hands-on involvement in every post. Both sides matter because the role must scale.

What You Will Own

• Social strategy: Define the direction for founder and brand content, choose what gets created, decide where it is published, and establish how success will be measured.
• Founder voice: Shape how the founder appears publicly by capturing ideas, writing in her voice with minimal edits, and turning a single thought into multiple usable assets.
• Brand voice: Manage how Reejig speaks as a company, while keeping it distinct yet aligned with the founders’ presence.
• LinkedIn and YouTube: Lead content for the two most important channels, including direct writing for LinkedIn, long-form and native short-form video for YouTube, plus clips and edits that can travel across formats.
• Content system: Build a repeatable process that converts one recording into multiple assets and one idea into a full week of content, including capture habits, production rhythm, and a practical playbook.
• Team leadership: Manage a small content team made up of video editing, video recording, and social media support, and bring out the best work from each person through clear direction and strong standards.

The Craft

• Hooks: Write strong opening lines and develop multiple options before choosing the best one.
• Writing: Adapt writing style to another person’s voice while still maintaining clarity and impact.
• Storytelling: Turn customer moments, product choices, and conversations into stories that fit the format of each channel.
• Capture and editing mindset: Be comfortable filming, noticing what is worth capturing, and moving quickly from recording to publishing before the idea goes stale.

Who You Are

• You bring at least 5 years of experience in social, content, or communications, supported by a strong portfolio of work.
• A B2B background is not required; the quality of your work matters more than the industry you came from.
• Agency experience is considered a plus, especially if you have created strong content for demanding clients across different formats and channels.
• You have led content work and ideally people as well, with the ability to set direction and elevate a team.
• You balance creativity with operational discipline, caring about craft while also building processes that make great work repeatable.
• You are a strong writer with a clear point of view and the judgement to adapt your style to someone else’s voice.
• You are comfortable with recording, capturing, and editing, and feel equally at ease with a camera or a blank page.
• You understand how to communicate with enterprise and executive audiences.
• Extra advantage is given to candidates with short-form video editing skills, previous founder-brand experience, or published writing of their own.

What This Is Not

• This is not a coordination role focused on routing content for approvals.
• This is not about producing cautious copy designed to please everyone.
• This is not a role where follower count is treated as the main success metric.

Why This Matters

Reejig is building a new category in public, in real time. The person in this role will not simply occupy a position; they will help define the voice of that category and the system that supports it, with visible impact in the rooms that matter.