Social Media & Growth Specialist

Role overview

Grownsy is hiring a creative, metrics-minded social media professional to strengthen and expand the brand’s presence, with a strong focus on Instagram. The role goes beyond routine posting: it combines audience development, trend research, community interaction, content refinement, and paid promotion analysis. You will shape how the brand shows up in comments, guide the daily visual style, and help improve growth through paid boosting decisions.

Core responsibilities

• Plan and run the daily publishing schedule, making sure content is distributed in a way that supports reach, engagement, and follower growth.
• Create Instagram Stories each day that stay tightly aligned with the brand’s visual identity and maintain a polished, consistent aesthetic.
• Represent the brand in comments by engaging with creators and community content in a way that encourages genuine interaction.
• Write captions with search visibility in mind, using SEO-aware copy that helps content become easier to discover.
• Track emerging audio, viral formats, and content concepts, then share weekly trend recommendations that fit the brand.
• Oversee paid boosting efforts with a focus on experimentation, performance tracking, and monitoring CPF (Cost Per Follow/Engagement).
• Prepare a detailed monthly performance report covering growth, key metrics, and practical insights to guide the next month’s strategy.

Working style and fit

• You prefer writing that feels authentic, witty, and human rather than overly polished, corporate, or sales-heavy.
• You are comfortable using analytics and algorithm signals to support creative decisions with real data.
• You pay close attention to design quality and consistently protect brand standards across fonts, layouts, and story presentation.
• You are proactive and regularly bring fresh ideas without needing to be prompted.

Tools and platforms

Preferred tools include Google Workspace and native analytics features within the social platforms.