Senior Manager Marketing Strategy

Role Overview

As the Senior Manager of Marketing Strategy at Grownsy, you will lead comprehensive market research initiatives and develop insightful, data-driven marketing strategies centered on parenting and family-focused audiences in the U.S. This remote position involves driving innovative campaigns, collaborating across departments, and providing strategic insights to fuel brand growth.

Key Responsibilities

• Conduct thorough market research using quantitative and qualitative methods, consumer interviews, social listening tools, and analyze competitive landscapes to generate impactful insights.
• Develop detailed audience personas and customer journey maps with a focus on parenting consumers, guiding brand positioning and marketing strategies.
• Transform research findings into creative marketing strategies, campaign ideas, and go-to-market plans that resonate culturally and cater to parents' needs.
• Work closely with content, creative, and product teams to develop data-driven campaign messaging, content calendars, video scripts, influencer briefs, and authentic storytelling for social media.
• Coordinate with media, influencer, and public relations teams to ensure that marketing efforts are insight-driven, culturally appropriate, and consistent with brand identity across all channels.
• Lead ongoing campaign optimization by providing data-supported recommendations, monitoring performance, and adjusting messaging and targeting to maximize return on investment.
• Monitor U.S. parenting trends, cultural discussions, and community topics to identify new growth opportunities for the brand.
• Prepare competitive analysis reports and strategic intelligence documents to support leadership decision-making and alignment with industry trends.

Candidate Profile

• A minimum of 7 years' experience in marketing strategy, brand marketing, or consumer insights, preferably focused on the parenting market.
• Proficiency in digital marketing, market research methodologies, and managing creative campaigns from start to finish.
• Strong problem-solving capabilities with a passion for converting complex consumer data into meaningful parent-focused marketing strategies.
• Excellent communication and presentation skills, capable of translating complex data into clear and convincing ideas that influence stakeholders.
• Experience with consumer strategy, consumer packaged goods (CPG), direct-to-consumer (DTC) brands, or products for babies and parents is a plus.

Why Work at Grownsy?

• Fully remote work offering flexibility.
• Opportunity to influence the growth of an expanding global brand in a promising market segment.
• A team culture that encourages creativity, inclusivity, and a balance of data and innovation.
• Professional development opportunities as the company grows its international presence.