Social Media Graphic Designer

Position Overview

La Sierra University seeks a creative student graphic designer to develop engaging digital visuals that embody the University's brand across various social media platforms including Instagram, Facebook, LinkedIn, and Pinterest. This part-time role supports academic and spiritual messaging through compelling graphic content.

Key Responsibilities

• Produce platform-tailored graphics for Instagram, Facebook, LinkedIn, and Pinterest ensuring brand consistency with the 'Change Your World' identity and color schemes.
• Design assets with clear calls to action to increase website traffic.
• Optimize video thumbnails to maximize click-through rates and create visually engaging hooks for the first few seconds of vertical videos.
• Apply ADA-compliant design principles incorporating high-contrast text and CamelCase hashtags in graphics.

Weekly Commitment and Deliverables

• Up to 20 hours weekly with flexible scheduling accommodating class routines.
• Work may occasionally include evenings and weekends.
• Create between 4 to 7 fully edited and approved graphic assets each week ready for publication.

Candidate Qualifications

• Enrolled student at La Sierra University.
• Keen interest in graphic design, storytelling, or digital media.
• Proficiency with design software such as Adobe Creative Suite and Canva.
• Strong knowledge of digital typography, color theory, and designing for mobile-first platforms.
• Acquaintance with social media content standards and best practices.
• Ability to manage design projects from conception through completion effectively.

Benefits and Learning Opportunities

• Develop skills applying the University's brand identity across digital channels to enhance audience engagement and enrollment.
• Gain hands-on experience with leading industry tools including Adobe Creative Suite focusing on layouts, typography, and asset optimization.
• Improve project management capabilities by interpreting briefs, collaborating with marketing teams, accepting feedback, and meeting deadlines.

Indicators of Success

• Consistently generating engaging, high-quality social media content.
• Communicating the University's experience clearly through visuals.
• Driving measurable gains in reach, engagement, and follower growth across platforms.
• Utilizing current visual trends to maintain fresh and appealing feeds.
• Creating repeatable, effective visual templates and formats.

Why This Role is Important

This position plays a crucial part in shaping the first impression prospective students and families have of La Sierra University through social media visuals, facilitating connection and interest.

Compensation

The wage for this role is $16.90 per hour.

Additional Information

Department: Marketing & Communications
Location: La Sierra University Campus, Riverside, CA
Hours: Up to 20 hours per week, part-time