Social Media Executive

About Dr. Martens

Dr. Martens is a globally recognized brand with over six decades of cultural influence, known for its distinctive attitude and heritage. The company values diversity, boldness, and authenticity, encouraging employees to bring their full selves to work. Guided by values such as being yourself, acting courageously, and showing care, Dr. Martens transforms passion into progress.

Role Overview

The Social Media Executive will be integrated within the Creative & Editorial team, reporting directly to the Head of Creative & Editorial. This role focuses on creating dynamic, social-first content that embodies the unique character of the brand while engaging various platforms. The position demands a hands-on approach from ideation through to content production and publication.

Key Responsibilities

• Generate innovative social media ideas that tell the brand’s story and resonate with cultural trends and community conversations across platforms like TikTok and Instagram.
• Produce engaging content independently, including shooting, editing, and delivering polished pieces optimized for social media channels.
• Monitor cultural trends and audience behaviors to identify timely creative opportunities.
• Develop repeatable and scalable content formats that foster audience interaction and return visits.
• Collaborate closely with internal teams, influencers, and external partners to produce high-quality content and utilize performance metrics to refine future creative efforts.

Required Skills and Attributes

• Demonstrated experience in crafting compelling social media content, either within agencies, companies, or as independent creators, with a solid understanding of platform-specific performance drivers.
• Strong creative vision paired with technical expertise in shooting and editing content from concept to final product.
• Advanced storytelling ability, including pacing, visual design, and audience engagement, supported by a portfolio showcasing creative and content production skills.
• Deep enthusiasm for culture, trends, and communities in sectors like fashion, music, art, sports, and creativity with an aptitude for identifying emerging trends early.
• Collaborative spirit with adaptability to manage agile content creation alongside long-term strategic projects within cross-functional teams.

Benefits and Perks

• Flexible hybrid working model.
• Complimentary pair of Dr. Martens boots.
• Participation in the ‘Buy as you Earn’ share ownership plan.
• Employee discount of 65% on all Dr. Martens products and 50% on accessories.
• Company pension scheme managed by Aviva.
• Life assurance coverage.
• 25 days of annual leave plus bank holidays.
• Private healthcare provisions.
• Two paid volunteer days annually.

Equal Opportunity and Culture

Dr. Martens is dedicated to fostering an inclusive workplace where all employees can thrive and feel empowered to express their authentic selves. The company welcomes applicants without discrimination based on race, gender, identity, orientation, disability, or any other protected characteristic, striving for teams that reflect a broad spectrum of experiences and backgrounds.