Social Media Executive

Role overview

This position is for a creative and performance-focused Social Media Executive in Abu Dhabi with a tourism and hospitality destination. The role centers on managing social channels, strengthening audience interaction, supporting digital campaigns, and helping shape the brand’s online presence. It is well suited to professionals looking to build a career in social media management, content production, digital marketing, and hospitality-focused branding.

Core responsibilities

• Plan, schedule, and publish daily posts on social platforms such as Instagram, Facebook, TikTok, and LinkedIn according to the content calendar.
• Work closely with designers and videographers to make sure visual materials are delivered on time.
• Create clear, engaging captions and hashtags in both English and Arabic that match the brand voice.
• Handle comments, direct messages, and mentions in a timely and professional way.
• Pass sensitive customer or service-related queries to the sales team when needed.
• Interact with followers and relevant online communities to help build a positive brand image.
• Measure social media performance using indicators like reach, engagement, shares, comments, and follower growth.
• Prepare regular updates and reports for the Social Media Manager, including insights and improvement ideas.
• Keep track of new trends, hashtags, and platform changes.
• Support both paid and organic social media campaigns.
• Assist with influencer partnerships and user-generated content initiatives.
• Contribute ideas in brainstorming sessions for campaigns, seasonal content, and new content formats.

Education and experience

A bachelor’s degree in Marketing, Media, Communications, or a related discipline is required. The company is looking for someone with 1–2 years of experience handling social media accounts, ideally in a brand or agency environment.

Additional requirements

The ideal candidate should have excellent writing and communication skills, a strong sense of tone and detail, and familiarity with social media tools such as Hootsuite, Buffer, or Meta Business Suite. A basic understanding of analytics is important. Creativity, organization, teamwork, and the ability to manage multiple tasks are key. Basic design or video editing knowledge in tools such as Canva or CapCut will be considered an advantage.

Performance expectations

• Publish content consistently and on schedule.
• Improve engagement rates and follower growth.
• Respond quickly and effectively to community interactions.
• Help drive campaign results and bring fresh ideas to platform strategy.
• Maintain accurate and dependable reporting.

Personal qualities

• Strong communication and relationship-building ability.
• Good multitasking, time management, and problem-solving skills.
• High attention to detail.
• Ability to collaborate well with a team and adapt under pressure.
• Integrity and discretion when dealing with confidential information.
• Proactive attitude toward improving processes and staying current with marketing practices.

Important notice

The posting includes a general fraud warning advising applicants to verify employer credentials and avoid sharing money or personal information. It also notes that any suspicious activity should be reported promptly.

Job details

Location: Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates. Employment type: Full-time, onsite. The listing also indicates a posting date of 3 days ago and an expiration date of July 24, 2026.