Social Media Executive - Ghana

Role Summary

Travelwings seeks a dedicated Social Media Executive based in Ghana to spearhead localized brand marketing efforts targeting the Ghanaian audience and community. This position involves managing partnerships, influencer programs, public relations campaigns, mall activations, and community engagement activities while maintaining close collaboration with the regional marketing team.

Key Responsibilities

• Create and implement brand campaigns tailored to Ghana's market that align with Travelwings' overall marketing strategy.
• Organize mall activations, exhibitions, and other offline events to engage local audiences.
• Oversee influencer-related processes including identification, outreach, negotiation, onboarding, campaign execution, and analyzing results.
• Lead public relations initiatives and collaborate effectively with media partners.
• Establish strategic partnerships with airlines, banks, malls, hotels, corporate bodies, and community organizations within Ghana.
• Coordinate localized social media content and promotional campaigns with the central marketing division.
• Monitor key performance indicators of campaigns and compile comprehensive monthly reports.
• Enhance brand visibility across Ghana via localized campaigns and community-focused activities.
• Forge collaborative relationships with Ghanaian influencers, media, corporate sectors, and travel communities.
• Represent Travelwings at trade shows, exhibitions, and local marketplace events.

Required Qualifications and Experience

• A bachelor's degree in Marketing, Business Administration, Communications, or related discipline.
• Three to four years of professional experience in brand marketing, partnership development, influencer marketing, public relations, or event management.
• Excellent communication, negotiation, and stakeholder management abilities.
• Demonstrated expertise in influencer marketing, PR campaigns, building partnerships, and organizing events.
• Knowledge of AI-based tools such as ChatGPT, Gemini, or comparable applications is advantageous.