Social Media Executive

About Clinikally

Clinikally is pioneering personalized skincare through a comprehensive digital health and commerce platform. It connects users with dermatologists, customized skincare regimens, and selected skincare products.

Position Summary

We seek a creative, inquisitive Social Media Executive adept at nurturing vibrant online communities, crafting compelling content, detecting early trends, and bringing innovative concepts to Clinikally's social channels. The role requires a passion beyond mere posting—understanding how to foster user engagement, encourage interactions, and ensure users return for more.

Key Duties

• Manage community engagement across Instagram, LinkedIn, and other social networks.
• Promptly reply to comments in alignment with the brand voice.
• Develop relationships with creators, medical professionals, and Clinikally's community through stories and live broadcasts.
• Research and propose fresh content ideas, trending topics, and recurring content series.
• Assist with the monthly content calendar planning and execution.
• Create and edit social-first media such as reels, behind-the-scenes clips, and trend-driven content.
• Coordinate content shoots involving doctors, creators, and internal teams.
• Write compelling captions, hooks, and on-screen text.
• Remain updated on social media trends, platform changes, and competitors.
• Monitor content performance and analyze insights to inform effective strategies.
• Ensure timely posting of content adhering to brand guidelines.

Qualifications

• 1 to 2 years of professional experience in social media, digital marketing, or content creation.
• Thorough understanding of Instagram and expertise in creating short-form video content.
• Comfortable filming content using smartphones and directing creators or teammates.
• Basic video editing proficiency with tools such as Edits app or equivalent.
• Exceptional copywriting and communication abilities.
• Highly organized with capability to juggle multiple projects effectively.
• Interest in areas like skincare, haircare, beauty, or health-related content.
• Occasional on-camera presence is a bonus but not mandatory.

Advantages

• Experience collaborating with beauty, wellness, skincare, or healthcare sectors.
• Knowledge of social media analytics and reporting techniques.
• Familiarity with design tools like Canva.

Ideal Candidate Profile

The candidate should be passionate about social media, skilled at recognizing emerging trends before they become widespread, and enthusiastic about engaging with digital communities. They should analyze why certain posts perform well rather than passively scrolling past content.