Social Media Executive

About the Role

Mayur Uniquoters Limited seeks a capable Social Media Executive to manage and expand the brand's presence on Instagram, Facebook, LinkedIn, and YouTube. The role involves producing compelling content such as posts, reels, videos, stories, and captions customized for each platform and owning the social media content calendar. Additionally, you will execute well-rounded marketing strategies and collaborate closely with design, product, and sales teams on creative campaigns, including photo and video shoots for products.

Responsibilities

• Oversee and grow social media channels including Instagram, Facebook, LinkedIn, and YouTube.
• Create engaging content formats like reels, videos, stories, and platform-specific captions.
• Manage the social media calendar and implement comprehensive marketing plans.
• Perform market, competitor, and trend research to inspire content ideas.
• Partner with internal teams on creative campaigns and promotional activities tied to launches and trade events.
• Execute organic and paid social campaigns.
• Use social media analytics to track performance and optimize strategies.

Candidate Profile

• Proven experience in running brand campaigns from concept through delivery.
• Strong creative insight paired with meticulous attention to detail.
• Well-organized and able to handle several priorities simultaneously.
• Excellent English writing skills with a knack for composing effective captions.
• Familiarity with paid social and integrated marketing approaches.
• Proficiency in graphic design tools such as Photoshop and AI-based design software.
• Exposure to furnishings and technical textiles is advantageous.