Social Media & Creative Specialist

About fjör

fjör is a Swedish skincare brand dedicated to facilitating natural skin restoration through advanced biotech innovations. The core of their formulations is the proprietary Hydrolytic® Enzyme, which complements the skin's natural renewal processes. Known for science-driven, high-performance products, fjör adopts a minimalist, results-focused philosophy that integrates effortlessly into daily skincare routines. The company values innovation, genuineness, and transparent communication in its growing team.

Role Overview

This part-time Social Media & Creative Specialist position is based in Greater London with the flexibility to work partially from home. The specialist is responsible for strategizing, producing, and distributing content on key social channels, making sure it aligns with fjör’s brand voice, visual style, and skincare ethos.

Key Responsibilities

• Drive the organic social media strategy on Instagram and TikTok by setting content themes, posting frequency, audience analytics, and success metrics.
• Develop and publish content consistently across Instagram and TikTok, with potential expansion to emerging platforms.
• Oversee scheduling and community interactions by responding to comments, direct messages, and inquiries.
• Track social media performance through analytics and produce monthly reports highlighting audience behavior and trends.
• Design social media templates including carousel graphics, product posts, long-series content, campaign visuals, and video assets.
• Create graphic templates for emails (collaborating with Klaviyo) and website visuals (working with Shopify), focusing solely on design aspects.
• Update and maintain the brand’s visual asset library to reflect its minimalist and scientific image while optimizing assets for various platforms.
• Produce and edit video content using CapCut, including original shoots, editing raw clips, and utilizing user-generated content.
• Manage user-generated content by collecting, securing rights, editing, and repurposing it effectively.
• Support logistics for gifting campaigns, including asset preparation, monitoring, and follow-up for content acquisition.
• Work alongside the paid social media agency to exchange performance data, contribute creative ideas, and ensure consistency across organic and paid content.
• Manage version control of brand assets and ensure all materials comply with fjör’s brand guidelines.

Qualifications and Experience

• Demonstrable skills in social media marketing and content creation with experience managing campaigns across multiple platforms.
• Experience in digital marketing, including basic analytics, audience segmentation, and measuring campaign outcomes.
• Strong communication skills with ability to craft clear and brand-aligned messaging through written and visual storytelling.
• Interest or background in beauty, skincare, or wellness sectors with the ability to translate product benefits into compelling content.
• Familiarity with social media scheduling and analytics tools; knowledge of design and video editing software like Canva, Adobe Creative Suite, and mobile editors is a plus.
• Capable of multitasking independently on a part-time schedule with collaborative work in a hybrid (London-based) environment.
• Previous social media, creative, or content roles preferred; marketing, communications, or design education/training beneficial.

Preferred Additional Skills

• Product photography or styling experience.
• Ability to interpret performance data from Meta Ads dashboard (not managing campaigns).
• Understanding of skincare, wellness, or beauty brands.

Work Environment & Collaboration

This is an active position within a startup environment, reporting directly to the Brand & Strategy Lead and working closely with the team. Candidates should be detail-oriented, self-motivated, and interested in how design and brand strategy influence performance.