Social Media Coordinator

About groa Beauty US

groa beauty is the latest brand introduced by UKLASH, designed specifically for Gen Z and Gen Alpha consumers. Launched in 2025, groa combines more than two decades of lash growth innovation with scientifically-backed, prostaglandin-free, peptide-enriched formulas available at an accessible price.

Role Overview

We are expanding our footprint globally and seeking a confident, innovative, and social media-savvy Marketing Coordinator to join our team on a full-time contract basis for our US operations. This hybrid role blends content creation, community engagement, influencer collaboration, and brand storytelling. You'll help craft engaging social media content, manage live sessions, support TikTok Shop activities, and activate campaigns with creators and partners.

Key Responsibilities

• Own and manage the social media content calendar, ensuring fresh and engaging posts aligned with trends, challenges, and product narratives.
• Plan, script, shoot, and produce social-first content, including short videos and live session recaps, aligned with major campaigns and retailer events.
• Write on-brand captions, schedule social posts, and track content performance.
• Engage with the community by responding to comments and fostering a positive, inclusive environment.
• Create content for paid social advertising strategies and collaborate closely with the paid ads team.
• Support retail partners by producing content for daily operations and product launches.
• Analyze social metrics to deliver actionable insights and optimize content to meet KPIs.
• Assist with TikTok Live sessions to engage, educate, and entertain followers.
• Stay updated on social platform trends, creators, and updates to bring fresh ideas to the team.
• Develop shot lists for brand shoots and assist during production on set.
• Design content rollout plans for events, new product developments, and campaigns.
• Source and brief creators for the UGC program to generate relevant content for groa channels.
• Attend influencer, consumer, and PR events to support planning, setup, and content capture for all marketing channels.
• Identify fitting influencers for the global influencer team and assist in content briefing.

Candidate Profile

• Comfortable and engaging on camera, with quick thinking and ability to connect during live broadcasts.
• Keen understanding of social media trends, especially within beauty, fashion, and lifestyle sectors.
• Proficient in video editing software or apps (e.g., CapCut) to create compelling content.
• A creative strategist with insights into content performance and social platform nuances.
• Excellent writing skills with the ability to craft captivating, brand-consistent copy.
• Self-motivated and proactive, thriving in a fast-paced remote work environment.
• Passionate about beauty products and confident representing a brand you support.

Perks and Benefits

• Lead and influence a key international market's social media presence.
• Contribute to a rapidly growing and ambitious beauty brand.
• Collaborate with a creative, supportive, and motivated team.
• Gain early access to product launches and industry insights.
• Enjoy a flexible remote working environment with opportunities for professional growth.

Additional Information

This position is a full-time contract role based remotely in the United States and is part of building our US operations. The job description may evolve based on business requirements and needs.