Social Media Content Creator (Dog Lover)

About Googipet

Googipet is a dog wellness brand founded in 2020 by three brothers, focusing on the health of their own dogs. Their flagship product is a 10-in-1 daily multivitamin chew, which is PhD-formulated, NASC-certified, made in the USA, and trusted by over 100,000 dogs. The company is rapidly expanding its presence on platforms like TikTok, Amazon, and its own website, with short-form video as a key growth driver.

Role Overview

This part-time position involves managing day-to-day creation of short-form social media videos. Responsibilities include filming engaging TikToks, Instagram Reels, and YouTube Shorts featuring real dogs and customers, monitoring and participating in community engagement, and capitalizing on trending social media content tailored to dog lovers.

Key Responsibilities

• Create and edit 1 to 2 short videos daily using mobile tools like CapCut.
• Develop compelling hooks and concepts based on brand content pillars and trending formats.
• Integrate authentic footage of dogs, owners, and customer reviews using provided content libraries.
• Engage actively with the community by responding to comments and direct messages, identifying content ideas from audience interactions.
• Identify and adapt emerging social media trends and popular sounds to Googipet's unique style swiftly.
• Manage and organize user-generated content from customers effectively.
• Analyze performance metrics like saves, shares, watch time, and sales to optimize content strategy.

Candidate Profile

• Highly familiar with TikTok and current social media trends, keeping pulse on what content resonates weekly.
• Skilled in quick mobile filming and editing with a strong sense of aesthetics.
• Passionate dog owner and lover, understanding the target audience intimately.
• Self-motivated, reliable, and able to deliver high-quality work daily without supervision.

Additional Preferred Qualifications

• Confidence appearing on camera or directing others in front of the camera (dogs and owners).
• Previous experience producing brand, creator, or user-generated content with portfolio examples.
• Basic skills in graphic design or creating attractive video thumbnails.

Work Guidelines

All content must adhere to ethical standards: no fabricated testimonials, fictitious reviewers, or medical claims. The brand’s messaging focuses on honesty, for instance stating a chew "supports joints" but does not claim a cure. A one-page compliance guide will be provided.

Additional Details

Employment Type: Part-time / Internship approx. 10-15 hours per week
Location: Remote-friendly, preference for candidates local to Chicago, IL for in-person filming days
Compensation: Fixed pay rate (e.g. $16 to $22 per hour) plus product benefits
Reporting To: CoFounder, Michael
Requirement: Must own a dog