Social Media Content Coordinator

Role overview

Medstar Media is seeking a creative and strategic Social Media Content Strategist to support both the agency and its medical aesthetic clients. This position is fully remote and full-time. The ideal hire is more than a post scheduler; they should understand how social content contributes to business growth, audience trust, engagement, education, and patient acquisition.

You will partner with account management, creative, paid media, and leadership teams to develop content ideas that help clients stand out in their markets and strengthen Medstar Media’s own brand presence.

Client content strategy

• Build monthly content plans that align with client goals, promotions, and growth priorities.
• Generate original concepts that inform, entertain, and encourage conversions.
• Study competitors, market trends, and new content opportunities.
• Spot content gaps and propose recurring series, fresh campaigns, and creative angles.
• Prepare content briefs, filming guidance, shot lists, and other creative direction for clients.
• Write captions, hooks, short-form video scripts, and light promotional copy.
• Work with designers, editors, and account managers to turn concepts into finished content.
• Review material before publishing to confirm quality, brand fit, and consistency.
• Track content results and use performance data to improve future planning.

Medstar Media content

• Support growth of Medstar Media’s own social channels.
• Create content that highlights agency expertise, client wins, marketing insights, company culture, and thought leadership.
• Contribute ideas that help position Medstar as a leading aesthetics marketing agency.
• Partner with leadership on educational posts, videos, and larger brand initiatives.

Experience and qualifications

• 2 to 5 years of experience in social media, content marketing, or digital marketing.
• Strong working knowledge of Instagram, Facebook, TikTok, and short-form video formats.
• Ability to connect content strategy with business goals.
• Excellent writing skills and the flexibility to adapt tone for different brands.
• Strong organization and project management capabilities.
• Proactive mindset with a habit of bringing forward new ideas independently.
• Comfort with offering creative direction and collaborating across departments.
• Good understanding of organic content performance and paid amplification.
• Passion for branding, storytelling, and audience-first content.

Preferred background

• Agency experience managing several brands at once.
• Exposure to medical aesthetics, wellness, healthcare, or beauty.
• Experience with Canva, CapCut, Adobe Creative Suite, or similar tools.
• Ability to interpret analytics and translate them into content recommendations.

What the role offers

• Fully remote work setup.
• Chance to collaborate with leading aesthetic practices across the country.
• Creative ownership and room to make a meaningful impact.
• A fast-paced, collaborative team that values initiative and fresh thinking.
• Strong growth potential as the company expands.

Application details

Applicants should share a resume, a short cover letter explaining fit for the role, and 3 to 5 examples of work such as content, accounts managed, or campaigns. An optional but encouraged addition is a brand whose social media they admire and the reason behind it.

Additional notes

The company is looking for someone who combines creativity with strategy and understands that effective content is both visually strong and intentionally designed.