Social Media & Community Manager

About POLYWOOD

POLYWOOD has spent 35 years redefining outdoor furniture with products made from recycled HDPE lumber. Built to stand up to weather, family life, and changing trends, the company is a vertically integrated U.S. manufacturer now expanding its brand story beyond furniture into the broader outdoor home space. As the business enters a new phase of brand-led growth, the marketing team is focused on bringing that narrative to life through culturally relevant content, creator collaborations, and earned media that truly matters.

Role Overview

POLYWOOD is looking for a creative, strategic, and community-driven Social Media & Community Manager to shape and scale its social presence across multiple brands and audiences. The role centers on building social strategy, strengthening customer relationships, spotting trends early, and designing community experiences that increase loyalty and support business growth.

You will own the voice, calendar, and execution of social channels, translating brand strategy into social-first content. In partnership with internal creative and brand teams, as well as outside agency partners, you will help create engaging content and grow active brand communities both online and in person.

What You'll Do

• Create and run social media plans that grow awareness, engagement, community, and business results across POLYWOOD, Trex Furniture, the commercial program, and dealer social channels.
• Handle daily planning, publishing, and performance tracking across Instagram, Facebook, TikTok, Pinterest, and newer platforms.
• Work with internal creatives and external agency partners to develop social-first assets that support the bigger brand story, not just product promotion.
• Own the social content calendar for seasonal campaigns, product launches, brand partnerships, cultural moments, and other key moments throughout the year.
• Monitor conversations and sentiment to understand customer feedback, competitor activity, and emerging topics.
• Manage community interactions by replying to comments, direct messages, and other conversations in a tone that reflects the brand.
• Stay on top of platform changes, content trends, and cultural shifts, and bring fresh ideas to the team early.
• Partner with paid media teams to identify strong organic content worth boosting, and with the Influencer & PR Manager to determine how creator content should appear on owned channels.
• Develop and support community programs that build loyalty, advocacy, and user-generated content.
• Assist with community events, trade shows, local activations, and experiential marketing efforts.

What You'll Bring

• 3 to 5 years of experience managing brand social media and community initiatives, ideally for a consumer brand or in an agency serving consumer accounts.
• Strong familiarity with Instagram, Facebook, TikTok, Pinterest, YouTube, and emerging social channels, along with a clear perspective on what works on each platform.
• Experience growing and engaging communities through digital activity, events, activations, partnerships, or experiential programs.
• A strong brand-building mindset, with an understanding of how community and content contribute to long-term brand value.
• Excellent writing ability, including captions, strategic briefs, and clear internal communication.
• Comfort using content calendars, publishing tools, community management systems, social listening tools, event coordination workflows, and performance dashboards.
• Exposure to tools such as Sprout, Later, Dash Hudson, Brandwatch, or similar platforms.
• Good visual judgment and cultural awareness, with the ability to recognize content that captures attention for both new and existing audiences.
• Strong people skills and the ability to build relationships with customers, creators, influencers, dealers, partners, and community stakeholders.
• Experience in home, lifestyle, or design-related categories is a plus.

Why This Role Matters

Brand Communications is one of the four functions within POLYWOOD's Brand Marketing organization. The team’s goal is to help the brands become the kind of names people talk about, not just products they purchase. Social media and community work play a major role in inspiring outdoor living and building meaningful customer relationships. This position helps turn customers into advocates and brands into communities people want to join.

Equal Opportunity Employer

POLYWOOD is an equal opportunity employer and considers qualified applicants without regard to characteristics protected by federal, state, or local law.